XR Industry News
The latest news on the XR industry. Covering AR, VR, MR, spatial computing, and the most important companies and platforms in the field.
Here We Go (Again): The VR Industry Is Spinning up Just like Online Video 10 Years...
Here we go again. A decade ago, it was online video that changed everything. Now virtual reality is set to change the world once more. As we approach the Q1 2016 Oculus Rift release date, you can literally see and...
AR Specialist Zappar Nets $3.75m in Funding, Aims to “Democratize Augmented Reality”
Zappar, a London-based developer in the Augmented Reality space, is announcing the closing of its Series A funding round. The $3.75m investment will accelerate the development of several new products along with increased support for ZapWorks, their flagship content...
Report: 39% of Game Developers Working on AR/VR Headsets
A survey of game developers attending the annual GDC conference suggests major growth in the number of developers building games for AR and VR headsets.
The 2017 GDC State of the Game Industry report, which gathered data from 4,500 attendees of...
Microsoft: “All Windows Universal Apps Work as Holograms”
Wondering how Microsoft HoloLens development will work? Microsoft says that HoloLens APIs are built into the core of Windows 10 and that all Universal apps—those built for cross-device capability–will be automatically compatible with the HoloLens AR headset.
Although concepts of...
HTC Vive-enabled Unreal Engine 4.8 Coming next Week, Devs Can Start Work with Rift DK2
Epic Games has today announced that the company will be releasing an Unreal Engine 4.8 preview build next week which will offer support for Valve's highly anticipated SteamVR / HTC Vive. Epic says that even developers who don't have...
‘River’ VR Accelerator Startups Showcased at Founder Field Day (part 3)
The first class of Rothenberg Ventures’ ‘River’ VR accelerator have graduated. Thirteen companies, in which Rothenberg invested a combined $1.3 million, showed off their latest work at the company’s annual Founder Field Day event. Road to VR was on the...
Sulon Q AR / VR Headset Specs and High-res Images, Launches “Late Spring”
AMD's Capsaicin GDC event is over and we now have official high resolution images and technical specifications for the new Sulon and AMD powered augmented and virtual reality headset the Sulon Q.
Billed by Sulon as the world’s first and only...
AltspaceVR Seed Investment Tops $5.2 Million, Software Details Revealed Today at SVVR #13
Altspace VR has today announced significant follow-on funding to their initial investment round which more than doubles the company's seed funding, putting the total now at $5.2 million. The company, which has been largely in stealth mode, intends to...
Canon Reveal 2.5k Per Eye, 120 Degree FOV ‘VR Viewer’
Here's a name you may not expect to be entering the immersive wearable market, Canon. They just demonstrated a virtual reality viewer (this is not a traditional headset) at Canon Expo in New York, and it packs some interesting...
‘Virtual Reality Challenge’ Promises UK’s “largest VR-only Game Jam ever”
Fellow virtual reality news outlet VRFocus has launched 'Virtual Reality Challenge' and has hopes for it to become the largest hackathon of its kind in the UK dedicated to virtual reality content.
Hackathon events in various forms are now commonplace...
VR Advertisement Platform Vertebrae Raises $10M Investment
Vertebrae, a virtual reality advertising platform that promises to bring ad supported monetization to VR publishers, today announced a $10 million series A fundraising.
Vertebrae's platform, now out of stealth, is currently in private beta for use by content publishers such as entertainment...
Why Rothenberg Ventures is Gung Ho About Investing in Virtual Reality
Rothenberg Ventures is a venture capital firm located in San Francisco, California. Started in 2012 by Mike Rothenberg, the firm has now invested in over 60 technology companies and was recently part of AltspaceVR's $5.2 million seed round. Dylan...
Apple’s Latest VR Hire is Top Researcher Doug Bowman
Apple has reportedly hired a highly respected virtual reality researchers Doug Bowman, as it continues to trail behind other major company's in the virtual reality race
Formerly a Science Professor at Virginia Tech, where he had been Director of Human-Interaction...
Google Launches ‘Works With Google Cardboard’ Certification for VR Smartphone Adapters
Today Google is taking the wraps off of a new certification program for VR smartphone adapters. 'Works with Google Cardboard' will allow Cardboard VR apps to adjust specifically for a given VR smartphone adapter and help users see which adapters...
Rothenberg Ventures ‘River’ VR Accelerator Ups Ante to $1.3 Million, Announces Seed Investments in 13 Startups
Last month, Rothenberg Ventures launched 'River', an accelerator through which they committed to investing $100,000 in 10 seed-stage virtual reality startups. Today the company has announced that its decided to bump the inaugural class count up to 13, totalling...



















