XR Industry News
The latest news on the XR industry. Covering AR, VR, MR, spatial computing, and the most important companies and platforms in the field.
Quest’s Official Non-store App Distribution Channel is Coming in Q1, 2021
Facebook announced back in June that it planned to offer developers a way to distribute Oculus Quest apps outside of the official, curated, Quest store. Now the company indicates it has "high confidence" that the feature will be deployed...
Oculus Head of Developer Relations Leaves for Niantic as it Ramps up Lightship AR Platform
Niantic announced today that long-time Oculus employee Dan Morris, Head of Developer Relations, is joining as the company's new Director of Developer Relations as Niantic ramps up its Lightship AR platform, which aims to bring to third-party developers the...
VR Launchpad Applications Now Open – Pitch in the Heart of Silicon Valley
VR Launchpad, presented by SVVR and Road to VR, is the startup showcase for virtual reality companies. Applications for startups and entrepreneurs are now available. Apply today for an invitation to pitch before a crowd of press and investors.
VR Launchpad...
Google Acquires Owlchemy Labs, VR Game Studio Behind ‘Rick and Morty VR’, ‘Job Simulator’
In an interesting move, Google has acquired Owlchemy Labs, makers of the multi-platform hits Job Simulator (2016) and Rick and Morty: Virtual Rick-ality (2017).
As far as VR game studios go, Owlchemy Labs is not only one of the most senior, but...
Vuzix Secures $5M Investment as Veteran Smart Glasses Maker Sets Sights on Consumers
Vuzix, the veteran smart glasses maker, announced it's secured a $5 million investment from Quanta Computer, the Taiwan-based ODM and major Apple assembler.
The latest investment was the second tranche following an initial $10 million investment made by Quanta in September...
Have Facebook’s Big Bets on Oculus Exclusive Games Been Successful? A Data-driven Look
Facebook has purportedly spent at least $500 million to bring a wide range of content to its VR headsets. A portion of that investment was bet on big budget exclusive games, like Asgard's Wrath and Medal of Honor: Above...
‘Project Moohan’ Android XR Headset is Launching by Year’s End, But Still No Official Name or...
Project Moohan was a no-show at Samsung's Galaxy product event yesterday, giving the company even fewer opportunities to announce and release the Vision Pro competitor by year's end.
Samsung confirmed in early August that Project Moohan is coming before the end...
PSVR 2 Sale is Still Going Strong After 20x Spike in Black Friday Sales Volume
Black Friday brought the best PSVR 2 sale we’ve seen yet, and even though Black Friday is gone, Sony has kept the sale rolling. You can still get the PSVR 2 Horizon Call of the Mountain bundle for just $350, a...
After Building One of VR’s Most Successful Games, ‘Beat Saber’ Founder Plans to Take a Break...
Jan 'Split' Ilavsky, founder of Beat Games and creator behind VR's favorite block-slashing rhythm game Beat Saber (2018), left the studio late last month, stepping down from his position as the game's Creative Director. Now, Ilavsky tells Road to...
‘New Folder Games’ Released Nine Titles in One Year to Find Its Viral Quest Hit, ‘I...
The unassuming early access Quest game I Am Cat has taken off in a matter of months, spreading virally through social media with videos of its feline antics. We reached out to the developer New Folder Games to learn more about...
VR-optimized Forward Renderer Comes to Unreal Engine 4.14, Said to Be 22% Faster
Epic Games touted their VR-optimized forward renderer as the reason why their forthcoming Robo Recall game looks so crisp in VR. Now the tech is available to all Unreal Engine developers in version 4.14 released today.
While deferred rendering has...
AWE 2025 Preview: 4 Companies Building XR’s Future
AWE USA 2025, one of the XR industry's largest annual conferences, kicks off next week. We got a preview of what four interesting companies attending the event will be showing.
As far as industry events go, AWE USA has become our...
Google’s XR Studio Releases ‘Job Simulator’ Style MR Experience Exclusive to Android XR
Owlchemy Labs, the Google-owned XR studio, released a new mixed reality title exclusively for Android XR which expands the Job Simulator universe.
The News
Owlchemy Labs, the studio behind VR games Job Simulator (2016) and Vacation Simulator (2019), released both games on Android XR's...
‘Arizona Sunshine’ Studio Working on Unannounced “AAA VR game” Based on a Global Franchise
According to a recent job offer posted by Amsterdam-based developer Vertigo Games, pre-production has begun on a "high-profile, multiplatform AAA VR game," which is said to be based on a globally recognized franchise.
Posted earlier this month, the studio is looking...
Microsoft Says it Hasn’t Given up on the VR Side of Windows Mixed Reality
While Microsoft has been full steam ahead on the augmented reality side of Windows Mixed Reality via HoloLens, the company has had very little to say in the last year about the VR side of its platform. While it...



















