XR Industry News
The latest news on the XR industry. Covering AR, VR, MR, spatial computing, and the most important companies and platforms in the field.
Fan-Made Pokémon Battle System Offers Glimpse into Augmented Reality’s Future
Pokémon GO isn't exactly what we'd call augmented reality—based on the game's (and smartphone's) lack of computer vision and environmental mapping—but fans of the megalithic pocket monster franchise aren't sitting on their hands waiting for Nintendo or Niantic to build...
Google’s New ‘Cardboard Design Lab’ App Uses VR to Teach You About VR Design
Google has just released the Cardboard Design Lab app for Android which puts users inside of a VR environment and teaches them fundamentals of VR design. The app demonstrates each of its lessons quickly in impressively effective ways.
As Google further...
Understanding Predictive Tracking and Why It’s Important for AR/VR Headsets
In the context of AR and VR systems, predictive tracking refers to the process of predicting the future orientation and/or position of an object or body part. For instance, one might want to predict the orientation of the head...
Using HoloLens to Visualise Motion Capture Performances in Realtime
Motion capture techniques are used throughout the VFX industry, but a new project from Mo-cap specialist and developer Jasper Brekelmans aims to bring live, augmented reality previews for motion capture performance, unlocking the ability to preview dances in realtime overlaid onto reality.
Visual...
Vive Tracker Capabilities Detailed in Developer Documentation
Ahead of the Vive Tracker's consumer launch later this year, HTC plans to send 1,000 units to developers to kickstart an ecosystem of accessories and content which can make use of the device. New developer documentation details the ins...
Lumus Packed a 55 Degree Field of View into Optics Less than 2mm Thick
At CES 2017, Lumus is demonstrating its latest waveguide optics which achieve a 55 degree field of view from optics less than 2mm thick, potentially enabling a truly glasses-sized augmented reality headset.
Israel-based Lumus has been working on transparent optics...
8i Lands $27M in Series B Funding and Reveals Tango-powered Mixed Reality App ‘Holo’
Volumetric video specialists 8i have announced their latest series B funding round has netted them a further $27 while also unveiling Holo, a mixed reality video app, powered by Google's Tango technology.
We first reported on 8i back in 2015,...
Google Acquires Owlchemy Labs, VR Game Studio Behind ‘Rick and Morty VR’, ‘Job Simulator’
In an interesting move, Google has acquired Owlchemy Labs, makers of the multi-platform hits Job Simulator (2016) and Rick and Morty: Virtual Rick-ality (2017).
As far as VR game studios go, Owlchemy Labs is not only one of the most senior, but...
$4 Billion ZeniMax v. Oculus Verdict Could Come as Early as Today, Here’s What You Need...
This week the eyes of the virtual reality industry are on a federal court in Dallas, Texas where ZeniMax (and child company id Software) and Facebook (and child company Oculus) have been engaged in legal battle over a dispute...
Immersive Computing Platform ‘Envelop VR’ Begins Closed Beta Program
Envelop VR want to pull your every day computing environment into the virtual realm as the company launch their first closed beta for what they describe as "an immersive computing platform that brings the best out of your PC while...
Altspace Raises $2.5 Million From Google Ventures, Formation 8, and More for Shared VR Browsing Environment
Altspace (formerly Qualia3D) is announcing that they've raised $2.5 million in venture capital to develop a shared virtual reality browsing environment. Investors include Google Ventures, Formation 8, Dolby Family Ventures, and more. Altspace is developing a shared VR environment...
NASA & Caltech Leaders Aim to Revolutionise Big Data Visualization with VR
Virtualitics is new company started by NASA JPL and Caltech alum. offering a new platform to leverage the immersive properties of virtual reality in order to better aid human comprehension and use of 'Big Data'.
You've likely heard the term...
Unity’s Main Branch Now Supports NVIDIA VRWorks for Enhanced Rendering Features
The latest release of Unity, version 2017.1 now officially supports NVIDIA's VRWorks rendering tech. VRWorks contains a number of rendering features unique to the company's GPUs which are designed to improve performance in VR applications.
Update (7/13/17): After several months...
2016’s Record Breaking VR/AR Venture Funding Totals $1.8 Billion
With 2015 breaking previous records, industry observers entered 2016 wondering if VR/AR funding would be able to keep pace.
Guest Article by Clifton Dawson
Clifton is Founder & CEO of Greenlight Insights, a specialty market intelligence company focused exclusively on the...
NVIDIA Shows How Physically-based Audio Can Greatly Enhance VR Immersion
Positional audio for VR experiences—where noises sound as if they are coming from the correct direction—has long been understood as an important part of making VR immersive. But knowing which direction sounds are coming from is only one part...

















