XR Industry News

The latest news on the XR industry. Covering AR, VR, MR, spatial computing, and the most important companies and platforms in the field.

XR Industry News

The latest news on the XR industry. Covering AR, VR, MR, spatial computing, and the most important companies and platforms in the field.

Fan-Made Pokémon Battle System Offers Glimpse into Augmented Reality’s Future

Pokémon GO isn't exactly what we'd call augmented reality—based on the game's (and smartphone's) lack of computer vision and environmental mapping—but fans of the megalithic pocket monster franchise aren't sitting on their hands waiting for Nintendo or Niantic to build...
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Watch: Latest Unity VR Editor Shown Off at Unite, Releasing in 2016

During the opening keynote to their annual Unite conference yesterday, Unity announced that their in-development VR authoring tool EditorVR, which allows creators to step inside and work on their projects using virtual reality, is on its way within the...

Cardboard Apps Can Tap into Enhanced VR Performance on Daydream Phones

A spokesperson for Google's VR team has confirmed that Google Cardboard applications will be able to benefit from the enhanced VR performance that's baked into Daydream ready phones. Cardboard was Google's first step into virtual reality. Wanting to introduce as...

Top Investors Discuss VR and AR Strategies and Opportunites at IMMERSE 2016

Business leaders gathered at this year's Seattle based IMMERSE Summit (previously Sea VR) to explore how VR/ AR and Mixed Reality is transforming manufacturing, design, education, health and medicine and much more. Road to VR's Michael Glombicki caught up with...

VR Analytics for Playtesting & Optimization with Cognitive VR

Cognitive VR is an VR analytics platform that has an impressive system for visualizing a player's movements and gaze within a 3D representation of a VR experience. Their SceneExplorer tool translates the 3D geometry from a Unity or Unreal...

Battlezone PSVR Dev Diary #3: The Art of Battlezone

In our final developer diary from the team behind Rebellion's PlayStation VR launch title Battlezone, Lead Artist on Sun He reflects on how they developed and executed on the artistic ethos behind the game. As an art team beginning work...

Baobab Studios Raises $25 Million in New Funding Round

There isn't a studio that can claim to be 'The Pixar of VR' just yet, but many heavy hitters in traditional media and tech are taking notice of the growth potential of animated films in VR, and specifically in Baobab Studios,...

Battlezone PSVR Dev Diary #2: Building Levels in VR That Welcome Players Into the World

In the 2nd of our 3 part developer diary series from Battlezone developers Rebellion, Game Designer Grant Stewart writes on making levels that don’t just use VR, but also welcome you into the game world. Guest Article by Grant Stewart Grant designs...

Virtual Reality Strategy Conference 2016 to Bring VR Insights to Industry Execs

A new annual conference from Greenlight Insights is angling itself to sate the growing desire for "actionable insights" from the rapidly expanding VR industry. The 2016 Virtual Reality Strategy Conference aims to layout the "new rules" of the VR...

Battlezone PSVR Dev Diary #1: The Importance of Feedback in Uncharted Territory

Welcome to the 1st in our 3 part series of developer diaries from Rebellion covering the making of the forthcoming PlayStation VR title Battlezone, a reboot of the 1980 Atari arcade classic in virtual reality. In this entry, Senior Designer...

Oculus Will Cover Unreal Engine Developer Fees Through First $5M in Revenue, Per Game

Oculus covered a lot of ground during their opening keynote at Oculus Connect 3 this week; among many exciting announcements, one of interest for Unreal Engine developers might be how Oculus says that they’ll cover the royalty fees for any...

Hands On: ESI’s Incredibly Accurate VR CAD Simulation Lets You Take Cars Apart

Dominic Brennan gets his hands on ESI Group's latest iteration of IC.IDO, their automotive visualisation tool that uses CAD-accurate data to generate extremely realistic VR simulations which let you take apart (or fix) your own virtual car. The GPU Technology...

Matterport Creates the “World’s Largest Library” of Real-World VR Places

Immersive media company Matterport have just announced they're to make available what they claim is the world's largest collection of VR-focussed real-world models and locations in a bid to become a source of experiences for VR consumers. Update: The original...

‘Neos’ Aims to be the Google Docs of VR World Building

We catch up with Sightline creator Tomáš 'Frooxius' Mariančík whose work to create the Google Docs of VR world building with his latest project Neos, is progressing rapidly. We've not heard much of Tomáš 'Frooxius' Mariančík, the developer behind the excellent...

Only Select Developers Can Publish Google Daydream Apps Until 2017

Google Daydream is supposed to launch Fall 2016, but only a select group of developers will be able to publish Daydream apps to the Google Play store until 2017. Daydream, Google's high-end VR initiative for Android, is set to launch...
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