XR Industry News

The latest news on the XR industry. Covering AR, VR, MR, spatial computing, and the most important companies and platforms in the field.

XR Industry News

The latest news on the XR industry. Covering AR, VR, MR, spatial computing, and the most important companies and platforms in the field.

4 Dev Demos Showing Off Apple’s New ARKit Tracking

Showcased at Apple’s Worldwide Developer Conference this week, ARKit is a new core technology for iOS 11, due to launch this Fall, soon to enable augmented reality features on hundreds of millions of iPhones and iPads. As the iOS...

Investing in Exponential Technologies with Andreessen Horowitz: VR, AI, & Drones

Kyle Russell is on the deal & research team for venture capital firm Andreessen Horowitz (aka A16z) where he's focusing on investing in technologies ranging from virtual & augmented reality, artificial intelligence, drones, and other exponential technologies like quantum computing....

Report: Magic Leap Raising Series D Investment, Could Value Company at $6–8 Billion

For a company that's showed almost no one what they're building, Magic Leap has been phenomenally successful at fundraising. The company has previously raised a staggering $1.4 billion, and if a recent report turns out to be true, they're about...

‘Audio Factory’ is a Compelling Showcase of Google’s Spatial Audio Engine for VR

Google has released a Daydream VR app called Audio Factory, a polished and even entertaining demonstrating their Spatial Audio Engine for VR. Described as “VR’s second sense”, spatial audio is a key aspect of maintaining a high level of...

Oculus Launches Improved Developer Hub, Updated Documentation

Oculus’ new developer hub website is up and running, featuring better navigation, documentation and search capabilities. The improvements address many of the requests and feedback received from the recent global developer survey, and follows an initiative to increase overall...

Half of SteamVR Tracking Course Attendees Using Tech for Non-gaming

In August of last year, Valve created the SteamVR licensing program to allow any developer to create their very own SteamVR tracked object. At that time, Valve partnered with Synapse, a Seattle-area product development firm, to provide a mandatory...

Google Acquires Owlchemy Labs, VR Game Studio Behind ‘Rick and Morty VR’, ‘Job Simulator’

In an interesting move, Google has acquired Owlchemy Labs, makers of the multi-platform hits Job Simulator (2016) and Rick and Morty: Virtual Rick-ality (2017). As far as VR game studios go, Owlchemy Labs is not only one of the most senior, but...
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NVIDIA Shows How Physically-based Audio Can Greatly Enhance VR Immersion

Positional audio for VR experiences—where noises sound as if they are coming from the correct direction—has long been understood as an important part of making VR immersive. But knowing which direction sounds are coming from is only one part...

VR Veteran Tony Parisi is Leading Unity’s AR & VR Strategy Beyond Gaming

The keynote from Unity's Vision VR/AR Summit yesterday showcased just how far Unity is reaching into non-gaming content when it comes to augmented and virtual reality. The person who is in charge of Unity's xR strategy is Tony Parisi,...

Valve VR Frontman Chet Faliszek Departs Company After 12 Years

Though there's surely many talents folks at Valve responsible for the company's VR initiatives, over the last several years Chet Faliszek has become a front-facing evangelist and go-to spokesperson for VR at Valve. Now after 12 years with the company,...
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Google Announces New Tools to Develop High-performance Daydream Apps

During the opening presentation at today's Unity Vision Summit, Nathan Martz, Developer Platforms Product Manager at Google, took to the stage to talk about new tools that the company is releasing to help developers create high-performance apps for Daydream, Google's...
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New Unity Tools Bring Interactivity and Real-time CGI to 360 Video, Now in Beta

360 video combined with real-time CG and interactive elements was demonstrated on stage at today's Vision VR/AR Summit 2017 keynote. Using two layers of video with 3D elements in between, it is a simple way of enhancing standard 360...
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Unity CEO: VR Will Get Huge, But Devs Need to Survive and Avoid Hype Until it...

At VRLA 2017, Unity CEO and games industry vet John Riccitiello dumped a little cold water wisdom on the hype surrounding the red-hot VR industry. Riccitiello believes VR is coming and it will be huge, but advises that developers stay...

Upload LA Opening Represents a Focus Shift From VR Tech to VR Content

UploadVR opened up their new 20,000 square foot Upload LA co-working space in April. I had a chance to catch up with co-founders Taylor Freeman and Will Mason as VRLA to get the inside scoop. Mason told me that opening...

‘Gears of War’ Creator Cliff Bleszinski Wants to Make a Big Budget VR Game

If you don't already know Cliff Bleszinski from his involvement with the Unreal Tournament and Gears of War franchises, you may remember him from Oculus' 2012 Kickstarter video. Now under the banner of his own studio, Boss Key Productions,...
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