XR Industry News
The latest news on the XR industry. Covering AR, VR, MR, spatial computing, and the most important companies and platforms in the field.
This is What Star Wars Looks Like Running on Magic Leap
This is a quick demonstration video released by ILMxLab and Magic Leap to mark the announcement of the two company's newly announced collaboration. They've set up a "collaboration lab" in order to work on immersive experiences using Lucasfilm IP...
Magic Leap and ILMxLab Announce “Collaboration Lab” Strategic Partnership
At the WIRED Business Conference today, augmented reality technology specialist Magic Leap and Lucasfilm's ILMxLab have announced a "collaboration lab" to be used to work together on immersive experiences using Magic Leap's technology.
In a surprise move, Magic Leap's founder...
Felix & Paul Studios Win $6.8M Funding to Build “Global VR Studio”
Felix & Paul Studios, the creative and technical force behind 360 VR films such as 'Strangers' and 'Zarkana' have announced that they're to receive $6.8 in series A funding to expand their creative immersive enterprise.
Some of the earliest pioneers in...
META Raises $50M in Funding to Accelerate “Groundbreaking” AR Tech
On Monday, Meta, the company building AR HMDs that allow the wearer to manipulate holographic objects within the wearer’s visual field and the headset’s field of view (90 degrees, in the Meta II), among other things, announced that it's...
Razer Earmarks $5 Million to Encourage OSVR Content Development
Today Razer is announcing a $5 million OSVR development fund which the company will use to incentivize support of its open-source VR platform.
With tens or even hundreds of millions of dollars being invested by Oculus and HTC into content...
VRC Raises $23M to “Build the First Great VR Content Studio”
The Virtual Reality Company, lead by two-time Academy Award-winning director Robert Stromberg and entertainment industry executive Guy Primus, have announced $23M in venture funding to build original virtual reality content and position the firm as "premiere VR storyteller and...
Unreal Engine 4.12 is Out Now, Gets ‘VR Editor’, OSVR and Google VR Support
Epic Games' popular Unreal Engine has just received a major update with version 4.12 now sporting Google VR 'Daydream' and OSVR native support. It also ships with a preview of the company's impressive VR Editor, which allows developers to...
GTA Boss on VR: “No Market” for VR that “Requires You to Dedicate a Room”
Take-Two CEO Strauss Zelnick has poured scepticism on the hype surrounding VR post launch by voicing concerns about the cost and space requirement of current systems, mostly (by the sounds of it) the HTC Vive.
Strauss Zelnick isn't exactly what...
Valve Releases ‘The Lab’ Unity Renderer for Free
Valve have released the Unity based renderer for its superb VR experience collection The Lab in an effort to encourage adoption of what it sees as optimal rendering techniques for VR experiences.
Although many probably assumed that Valve's collection of VR experiences,...
uSens Grabs $20 Million Series A Investment for ‘Inside-out’ Tracking Tech
This week uSens announced a $20 million Series A funding round led by Fosun Kinzon Capital. Usens is one of the early developers of hand and head tracking tech; according to the announcement from the company this investment will help launch...
The Fearless Creativity of ‘Lucid Trips’ is Exactly What VR Needs to Thrive
Born out of a lengthy period of experimentation, Lucid Trips begins with a novel method of locomotion and follows through with a unique approach to game design and multiplayer interactivity.
Lucid Trips is an excellent example of the sort of...
Netflix Prototypes Retro Room-scale Streaming Video Store
Netflix engineers working on ways to bring their video streaming service into the immersive realm have released this video of their prototype room-scale virtual reality reality experience modelled on an 80's VHS video rental store. Yes, it is as odd...
Start Making Google Daydream VR Apps Today with a DIY Dev Kit
This week Google announced Daydream, the company's initiative for high-end mobile virtual reality. While Google didn't reveal a dedicated dev kit, the company says developers can cobble together their own using the Nexus 6P smartphone, Cardboard, and a spare phone.
Google says...
360fly Catches $40 Million in Series C Funding for Consumer-focused 360 Cameras
Thanks to the recent, headline-capturing releases of both the Vive and the Rift, investment money is continuing to pour into VR-based initiatives and complimentary hardware. An additional $40 million in Series C funding has gone into the coffers of...
12% of Americans Plan to Buy VR Within 6 Months, New Research Suggests
A new online study of 12 western countries by Newzoo suggests that 11% of people are looking to buy into virtual reality within the next 6 months, that Spain is the most aware of VR and that Canada is...



















