XR Industry News
The latest news on the XR industry. Covering AR, VR, MR, spatial computing, and the most important companies and platforms in the field.
Unreal Engine 4.12 is Out Now, Gets ‘VR Editor’, OSVR and Google VR Support
Epic Games' popular Unreal Engine has just received a major update with version 4.12 now sporting Google VR 'Daydream' and OSVR native support. It also ships with a preview of the company's impressive VR Editor, which allows developers to...
GTA Boss on VR: “No Market” for VR that “Requires You to Dedicate a Room”
Take-Two CEO Strauss Zelnick has poured scepticism on the hype surrounding VR post launch by voicing concerns about the cost and space requirement of current systems, mostly (by the sounds of it) the HTC Vive.
Strauss Zelnick isn't exactly what...
Valve Releases ‘The Lab’ Unity Renderer for Free
Valve have released the Unity based renderer for its superb VR experience collection The Lab in an effort to encourage adoption of what it sees as optimal rendering techniques for VR experiences.
Although many probably assumed that Valve's collection of VR experiences,...
uSens Grabs $20 Million Series A Investment for ‘Inside-out’ Tracking Tech
This week uSens announced a $20 million Series A funding round led by Fosun Kinzon Capital. Usens is one of the early developers of hand and head tracking tech; according to the announcement from the company this investment will help launch...
The Fearless Creativity of ‘Lucid Trips’ is Exactly What VR Needs to Thrive
Born out of a lengthy period of experimentation, Lucid Trips begins with a novel method of locomotion and follows through with a unique approach to game design and multiplayer interactivity.
Lucid Trips is an excellent example of the sort of...
Netflix Prototypes Retro Room-scale Streaming Video Store
Netflix engineers working on ways to bring their video streaming service into the immersive realm have released this video of their prototype room-scale virtual reality reality experience modelled on an 80's VHS video rental store. Yes, it is as odd...
Start Making Google Daydream VR Apps Today with a DIY Dev Kit
This week Google announced Daydream, the company's initiative for high-end mobile virtual reality. While Google didn't reveal a dedicated dev kit, the company says developers can cobble together their own using the Nexus 6P smartphone, Cardboard, and a spare phone.
Google says...
360fly Catches $40 Million in Series C Funding for Consumer-focused 360 Cameras
Thanks to the recent, headline-capturing releases of both the Vive and the Rift, investment money is continuing to pour into VR-based initiatives and complimentary hardware. An additional $40 million in Series C funding has gone into the coffers of...
12% of Americans Plan to Buy VR Within 6 Months, New Research Suggests
A new online study of 12 western countries by Newzoo suggests that 11% of people are looking to buy into virtual reality within the next 6 months, that Spain is the most aware of VR and that Canada is...
HTC Just Earmarked $100 Million to Invest in VR Content, Applications Open Today
Looking to get your VR project off the ground? HTC might be able to help. The company has just announced a $100 million fund attached to the 'Vive X' accelerator program.
Announced at an HTC conference today in Beijing, Vive X...
VR on the Open Web with A-Frame and WebVR
Is VR on the open web going to provide a good enough experience as to be a viable distribution platform for certain VR content? That's the big question that people have been asking for the past couple of years,...
Getting Ramped up on VR with Microsoft’s Developer Evangelist
Liv Erikson was able to to live out one of her dreams when she stepped into the Star Wars universe to battle against a lightsaber training Remote within Sixense's VR demo. This helped her discover that she has a...
New Magic Leap Video Shows Your Home as a User Interface
The secretive augmented reality project Magic Leap enjoy their fantastical teaser videos, but their latest takes a more sober tone by demonstrating the potential for the technology as a user interface to your life.
There's not much new that exists...
Top 10 Interviews from the VR Intelligence Conference
I was invited to cover the VR Intelligence Conference that debuted in San Francisco in November last year. It was a smaller but very focused gathering of decision-makers from a wide range of different industries where I had a chance...
The Problem With Projections and What Makes the Just-released ‘2016 VR Industry Report’ Different
Today we publish the 2016 Virtual Reality Industry Report. Co-authored with VR business intelligence firm Greenlight VR, the report is a distillation of years of experience, research, and analysis into an accessible and comprehensive foundation of the virtual reality landscape, with the...



















