A new video of Magic Leap's augmented reality tech in action was shown at a conference in China today. On stage at the event, Magic Leap CMO Brian Wallace had a one-on-one discussion with Alibaba CMO Chris Tung (Alibaba is...

Facebook CEO Mark Zuckerberg says the company is working seriously on augmented reality R&D, but he believes it will take time for the technology to catch up to where VR is today. In an interview with The Verge's Casey Newton, Facebook's Mark Zuckerberg...

Pokémon Go, the latest "AR" infused sequel to the classic Nintendo franchise is sweeping the world on mobile phone platforms. But what would it look like running on a dedicated augmented reality headset? Developer CapitolaVR decided to find out by...

Starbreeze continues to make strategic VR/AR partnerships as today it has announced a $1.65M acquisition of augmented reality and "toys to life" company ePawn, who bring them some intriguing technologies with potential applications for the immersive space. Starbreeze seems to...

The announcement video for Pokémon Go, an "augmented reality" game for smartphones, opens by asking us to "imagine Pokémon in the real world." And imagination is exactly what you'll need to consider the game as landing anywhere within the realm of augmented reality. Pokémon Go might be...

This is a quick demonstration video released by ILMxLab and Magic Leap to mark the announcement of the two company's newly announced collaboration. They've set up a "collaboration lab" in order to work on immersive experiences using Lucasfilm IP...

At the WIRED Business Conference today, augmented reality technology specialist Magic Leap and Lucasfilm's ILMxLab have announced a "collaboration lab" to be used to work together on immersive experiences using Magic Leap's technology. In a surprise move, Magic Leap's founder...

On Monday, Meta, the company building AR HMDs that allow the wearer to manipulate holographic objects within the wearer’s visual field and the headset’s field of view (90 degrees, in the Meta II), among other things, announced that it's...

As HoloLens filters its way into more developers' hands, we're beginning to see some of the true potential in Microsoft's 'Holographic' augmented reality headset. This early new project from Jasper Brekelmans shows the potential, practical applications for SFX artists to...

Brad Herman & Shiraz Akmal recently left DreamWorks Animation to raise $3 million to start SPACES Inc., which is a virtual reality and mixed reality company focusing on storytelling for different brands including Microsoft, NBCUniversal, and The Hettema Group....

Liv Erikson was able to to live out one of her dreams when she stepped into the Star Wars universe to battle against a lightsaber training Remote within Sixense's VR demo. This helped her discover that she has a...

The secretive augmented reality project Magic Leap enjoy their fantastical teaser videos, but their latest takes a more sober tone by demonstrating the potential for the technology as a user interface to your life. There's not much new that exists...

AMD's Capsaicin GDC event is over and we now have official high resolution images and technical specifications for the new Sulon and AMD powered augmented and virtual reality headset the Sulon Q. Billed by Sulon as the world’s first and only...

Earlier today a media leak confirmed the existence of a new untethered VR and AR headset from Sulon and AMD, known currently as the 'Q'. Now, a video demonstration has appeared which may show that hardware in use. Titled 'Magic Beans',...

Already known primarily for their endeavours in augmented virtual reality headsets, Sulon now look to have partnered with GPU manufacturer AMD to produce what they call "the world’s first and only all-in-one, tether-free, “wear and play” headset for VR, AR...