YouTube VR Wants to Find the Next Billion Dollar Genre That Hasn’t Been Created Yet

At Sundance this year, I had a chance to catch up with a couple of representatives from Google to talk about what’s happening on the YouTube VR platform with 360 videos. I talked with Jamie Byrne, YouTube’s Director of Global Creator & Enterprise Partnerships as well as Julia Hamilton Trost, Google VR’s Business Development & Content Partnerships.

We talked about the YouTube VR application, what they’re doing to do to empower content creators, how they see 360 video as a gateway into higher-end VR, and some of the potential future to add more volumetric and interactive elements to the YouTube platform in the future.


















