I recently attended the Experiential Technology Conference where there were a lot of companies looking at how to use biometric data to get insights into health & wellness, education for cognitive enhancement, market research, and more. Over the next couple of years, virtual reality platforms will be integrating more and more of these biometric data streams, and I wanted to learn about what kind of insights can be extrapolated from them. I talked with behavioral neuroscientist John Burkhardt from iMotions, one of the leading biometric platforms, about what metrics that can be captured from eye tracking, facial tracking, galvanic skin response, EEG, EMG, and ECG.