Madrona Venture Group on Why Seattle is a Hotbed for VR and AR

Matt McIlwain is a managing director at the Madrona Venture Group, which recently announced their first investment in the virtual reality space with a $4 million Series A round of funding for Envelop VR. Matt talks about why Seattle is one of the top hotbeds for augmented and virtual reality because there’s a wide variety of hardware, software, gaming, and cloud computing companies including HTC, Valve, Oculus, Facebook, Amazon AWS & Twitch, Microsoft Xbox & Hololens, and Nintendo of America. Matt talks about Madrona’s investment in Envelop VR as well as their strategy finding companies building horizontal software for AR and VR as well as other vertical commercial opportunities of new models of distribution that AR and VR enables.

















