Apple is developing an AR headset; so much is clear from its many AR-specific job listings and even its latest version of iOS, which includes a stereoscopic renderer. The questions of what, how, and when are all patently up...

According to a MacRumor report and regulatory filings with the UK government, Apple may have quietly acquired UK-based motion capture firm IKinema. The report has thus far gone unsubstantiated by both companies, however a number of filings with the UK government...

Steadily becoming the biggest open-secret in the industry... more evidence has come to light that Apple in ongoing development of an AR headset. Inside iOS 13.1 beta 3, a developer claims to have found codenames, display dimensions, and fields...

Apple may not have shown off any AR tech at the company's grand iPhone 11 unveiling yesterday, however thanks to some newly discovered code in a recent built of iOS 13, it appears Apple is testing its own AR...

The Cupertino-based tech giant may be pumping the brakes on its long-rumored Apple AR headset, something that was reportedly slated to see a release as early as 2020. A DigiTimes Taiwan report (via MacRumors) now suggests that Apple has disbanded...

Apple is taking advantage of a recent iOS feature called AR Quick Look to allow potential customers to see the company's new Mac Pro and Pro Display XDR at scale in augmented reality right from Apple.com on an iPhone....

At the company's annual WWDC developer conference today, Apple revealed ARKit 3, its latest set of developer tools for creating AR applications on iOS. ARKit 3 now offers real-time body tracking of people in the scene as well as...

Apple has been continuously iterating on ARKit, its augmented reality development tool that lets creators make smartphone-based AR experiences. The company unveiled ARKit at its World Wide Developer Conference (WWDC) in 2017, and the 2.0 version at the dev...

Several reports over the past two years have suggested Apple is getting ready to manufacture an AR headset, and possibly ship it sometime in 2020—something that's so far unsubstantiated by the company itself. Now highly respected industry analyst Ming-Chi Kuo, someone...

Avi Bar-Zeev, HoloLens co-inventor and longtime AR/VR stalwart, has left Apple, Variety reports. Bar-Zeev helped found and invent the core technologies behind HoloLens at Microsoft, assembling the company's very first AR prototypes, demos and UX concepts. According to his LinkenIn bio, Bar-Zeev...

Apple's 'Gather Round' product event took place today, and while the company is predictably heavy on the new hardware iterations, including Apple Watch Series 4, the A12 Bionic chip, and new iPhone X versions, the company is still plugging...

Apple has acquired Akonia Holographics, a startup focused on holographic display and storage technology. The move is the latest development in a years-long string of acquisitions, patents, and hirings by the company focused on augmented and virtual reality technology The...

Adobe recently unveiled a new project that aims to take the company further into the realm of augmented reality. Called Project Aero, the newly announced AR authoring tool and multi-platform system that will soon deliver a way for developers...

At Worldwide Developer Conference today, Apple announced a new avatar system, dubbed 'Memoji', the company's next step into the world of iPhone X animated emojis mapped to a user's facial movements. Move over Samsung AR Emoji, because Apple looks to...

At Apple's Worldwide Developer Conference (WWDC) today, the company confirmed that ARKit 2.0 is coming with a list of new features, including mutiuser support, and a bevy of updates that look to refine AR interactions on iOS devices. Update (06/04/18):...