Apple has shown that it's getting serious about the VR on Mac with platform-spanning VR announcements crossing both hardware and software at last year's WWDC event. With SteamVR and the Vive now up and running on MacOS, eyes turn...

According to a report by CNET, citing an anonymous "person familiar with Apple's plans," the company is working on an AR/VR headset targeting 8K resolution per-eye, scheduled for launch in 2020. As Apple continues to hire, file patents, and buy up...

When you're driving a car, you're invested with a sense of purpose: stay alert, don't crash, optimize your route for the fastest and most comfortable experience. But what about when self-driving cars become the norm, and we're no longer...

Ubiquity6, an augmented reality startup only a few months out of stealth, today announced a $10.5M Series A round led by Index Ventures, with First Round Capital, Kleiner Perkins, Google’s AI fund Gradient Ventures, LDVP, A&E Networks and WndrCo. The company,...

In a patent filed in 2017 and issued today by the United States Patent Office, Apple describes a VR headset designed to be compact and comfortable. Spotted by Patently Apple, Apple's patent titled Optical System for Head-mounted Display makes it clear...

Alongside today's launch of the new iMac Pro, which the company is pitching as an ideal machine for VR creators, Apple has updated its widely used video editing software, Final Cut Pro X, with what it calls a "complete...

Back at WWDC 2017 Apple finally embraced VR, announcing that it had been working with Valve to bring SteamVR and the HTC Vive to MacOS, along with a number of other announcements about how the company would support VR...

Today at 10am PDT, Apple is releasing news about upcoming products like the new iPhone 8 and Watch, taking place at the company's newly debuted Steve Jobs Theater. Among the announcements, many of which have supposedly already been leaked, is sure...

WebVR is an in-development open standard that aims to define how browsers should communicate with VR hardware, allowing developers to create VR experiences that are served directly from the web. With Apple's newly public interest in VR, developers from...

Now that Apple is being open about their interest in VR the company is publicly listing new job postings for a number of roles seeking candidates with VR expertise. Two of the latest listings suggest the company is exploring VR...

With Apple's increasing interest in VR on Mac, the company is adding essential features to its new Metal 2 graphics API to support high performance VR on MacOS. Because VR demands high-powered graphics and extremely low latency, specially tuning the...

A report from MacRumors provides compelling evidence that Apple has quietly acquired SMI, also known as SensoMotoric Instruments, a company specializing in eye-tracking technology. German-based SMI has specialized in eye-tracking since its founding in 1991. The company has in recent...

Apple's annual Worldwide Developer Conference (WWDC) is here, and today's keynote saw a number of VR-specific announcements including Apple's first VR-ready computers to go along with the launch of the company's newest macOS High Sierra. While the company is finally...

Apple has finally made a commitment to VR, announcing on stage today at Worldwide Developers Conference (WWDC) 2017 that not only will they offer an external GPU developer kit for MacBooks capable of meeting the graphical demands of VR, but...

At Apple's World Wide Developer Conference today, the company made a major shift in their embrace of virtual reality with several new VR announcements during the event's opening keynote. Though well loved, Apple's computer lineup got somewhat left in the dust...