XR Industry News

The latest news on the XR industry. Covering AR, VR, MR, spatial computing, and the most important companies and platforms in the field.

XR Industry News

The latest news on the XR industry. Covering AR, VR, MR, spatial computing, and the most important companies and platforms in the field.

Snap Inc. & Niantic’s New Partnership Could be a Big Moment for City-scale AR Positioning and...

Snap Inc., the company behind the Snapchat social app and Spectacles AR glasses, has teamed up with Niantic Spatial to bring accurate geospatial capabilities to the Snapchat and Spectacles platforms. The partnership could be mutually beneficial as Snap's platforms...

Unity’s Main Branch Now Supports NVIDIA VRWorks for Enhanced Rendering Features

The latest release of Unity, version 2017.1 now officially supports NVIDIA's VRWorks rendering tech. VRWorks contains a number of rendering features unique to the company's GPUs which are designed to improve performance in VR applications. Update (7/13/17):  After several months...

Looking for a Job in XR? The CIA is Hiring

As XR continues to grow, its relevance outside of entertainment use-cases does too. The technology has caught the attention of the US Central Intelligence Agency, which is now looking to hire an 'extended reality specialist'. The CIA is one of...

Google Brings ARCore 1.0 to Multiple Flagship Smartphones, Google Lens Preview Soon

Ahead of Mobile World Congress (MWC) next week, Google announced it's bringing ARCore, it's augmented reality SDK, out of preview and to a number of flagship smartphones in its 1.0 version. Google Lens, the company's tool to help users identify real-world...

“VRChat is not going anywhere” Founders Reassure Amid Downturn in Social VR Platforms

Rec Room is shutting down in June. Meta's Horizon Worlds is searching for greener pastures on mobile. Now, VRChat co-founders say there's no need to worry about the social VR platform's future. "In case you were wondering, VRChat is not going anywhere," studio...

HTC Launches Inside-out ‘Vive Ultimate Tracker’ for $200

First revealed at GDC 2023 earlier this year, HTC has now launched its long-awaited inside-out tracking accessory, which is now dubbed the Vive Ultimate Tracker. Unlike previous Vive Trackers, Vive Ultimate Tracker makes use of inside-out optical tracking instead of...

Ubiquity6 Raises $27M Series B, Debuts Its First Public Multiuser AR Experience at SFMOMA

Ubiquity6, the AR startup that came out of stealth earlier this year, announced the successful completion of a $27 million Series B finance round. The latest round was co-led by Benchmark and Index Ventures, with Benchmark taking a seat...

HaptX Secures $12M Financing to Produce Next Generation of Haptic Gloves

HaptX, a producer of haptic VR gloves, today announced it's secured $12 million in its Series A financing round. The company has additionally signed a strategic partnership with Advanced Input Systems, which the companies say will include shared product...

The Biggest Announcements at Meta Connect and What it All Means for the Future of XR

Meta Connect 2023 has wrapped up, bringing with it a deluge of info from one of the XR industry's biggest players. Here's a look at the biggest announcements from Connect 2023, but more importantly, what it all means for...

Have Facebook’s Big Bets on Oculus Exclusive Games Been Successful? A Data-driven Look

Facebook has purportedly spent at least $500 million to bring a wide range of content to its VR headsets. A portion of that investment was bet on big budget exclusive games, like Asgard's Wrath and Medal of Honor: Above...

Apple CEO: VR Has “Lower Commercial Interest” than AR, New Hires from Magic Leap & Oculus

Apple CEO Tim Cook has stated that in his view, augmented reality and not virtual reality holds the ticket for commercial success in immersive technologies in the future. On the subject of virtual and augmented reality Apple is still largely...

‘Arizona Sunshine’ Studio Working on Unannounced “AAA VR game” Based on a Global Franchise

According to a recent job offer posted by Amsterdam-based developer Vertigo Games, pre-production has begun on a "high-profile, multiplatform AAA VR game," which is said to be based on a globally recognized franchise. Posted earlier this month, the studio is looking...

HTC Launches Browser-based 3D & VR Platform ‘VIVERSE Worlds’, Aims to Be ‘YouTube of 3D Content’

HTC today launched VIVERSE Worlds, a 3D content platform that can be embedded on "any website for any device," positioning it as a lighter, more flexible way of hosting and browsing 3D content across the web. Unlike HTC's existing Viverse metaverse platform—or...

Oculus Details ‘Buffered Haptics’ for Advanced Haptics on Touch Controllers

Oculus has added new documentation to their developer knowledge base detailing the 'buffered haptics' feature of the Oculus SDK, a method for programming more advanced haptic feedback from the company's Touch controllers. Oculus Touch uses linear actuators to provide feedback,...

‘Mage’s Tale’ Studio inXile Entertainment Raises $4.5M Investment, Open World VR RPG on Horizon

inXile Entertainment, the studio behind The Bard's Tale franchise including VR dungeon crawler The Mage's Tale (2017), today announced they've raised a combined investment of $4.5M intended for equity in the company and as funds to develop an unannounced open world survival RPG VR game. Investment...
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