XR Industry News

The latest news on the XR industry. Covering AR, VR, MR, spatial computing, and the most important companies and platforms in the field.

XR Industry News

The latest news on the XR industry. Covering AR, VR, MR, spatial computing, and the most important companies and platforms in the field.
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Netflix Prototypes Retro Room-scale Streaming Video Store

Netflix engineers working on ways to bring their video streaming service into the immersive realm have released this video of their prototype room-scale virtual reality reality experience modelled on an 80's VHS video rental store. Yes, it is as odd...

Start Making Google Daydream VR Apps Today with a DIY Dev Kit

This week Google announced Daydream, the company's initiative for high-end mobile virtual reality. While Google didn't reveal a dedicated dev kit, the company says developers can cobble together their own using the Nexus 6P smartphone, Cardboard, and a spare phone. Google says...

360fly Catches $40 Million in Series C Funding for Consumer-focused 360 Cameras

Thanks to the recent, headline-capturing releases of both the Vive and the Rift, investment money is continuing to pour into VR-based initiatives and complimentary hardware. An additional $40 million in Series C funding has gone into the coffers of...

12% of Americans Plan to Buy VR Within 6 Months, New Research Suggests

A new online study of 12 western countries by Newzoo suggests that 11% of people are looking to buy into virtual reality within the next 6 months, that Spain is the most aware of VR and that Canada is...

HTC Just Earmarked $100 Million to Invest in VR Content, Applications Open Today

Looking to get your VR project off the ground? HTC might be able to help. The company has just announced a $100 million fund attached to the 'Vive X' accelerator program. Announced at an HTC conference today in Beijing, Vive X...

VR on the Open Web with A-Frame and WebVR

Is VR on the open web going to provide a good enough experience as to be a viable distribution platform for certain VR content? That's the big question that people have been asking for the past couple of years,...

Getting Ramped up on VR with Microsoft’s Developer Evangelist

Liv Erikson was able to to live out one of her dreams when she stepped into the Star Wars universe to battle against a lightsaber training Remote within Sixense's VR demo. This helped her discover that she has a...
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New Magic Leap Video Shows Your Home as a User Interface

The secretive augmented reality project Magic Leap enjoy their fantastical teaser videos, but their latest takes a more sober tone by demonstrating the potential for the technology as a user interface to your life. There's not much new that exists...

Top 10 Interviews from the VR Intelligence Conference

I was invited to cover the VR Intelligence Conference that debuted in San Francisco in November last year. It was a smaller but very focused gathering of decision-makers from a wide range of different industries where I had a chance...

The Problem With Projections and What Makes the Just-released ‘2016 VR Industry Report’ Different

Today we publish the 2016 Virtual Reality Industry Report. Co-authored with VR business intelligence firm Greenlight VR, the report is a distillation of years of experience, research, and analysis into an accessible and comprehensive foundation of the virtual reality landscape, with the...

GTC 2016 Highlight: Oculus to Detail the Creation of ‘Quill’ VR Illustration Tool

At Sundance earlier this year, Oculus Story Studio revealed Quill, an in-house production tool that uses the company's Touch controllers to create VR illustrations. At GTC 2016 next week the studio will explore the technical challenges faced while creating the program. Quill...

Unity Labs’ Principal Designer on VR Scene Editor & Overcoming Perceptual Illusions

Timoni West is principal designer at Unity Labs, and she's been working on creating tools within Unity to be able to create VR from within VR. I first talked with Timoni in October about these content creation tools which were revealed...

Oculus Touts New VR Rendering Feature, Valve Calls It an “Ideal Safety Net”

At GDC last week Oculus announced they were bringing a VR rendering function called Asynchronous Timewarp to Windows with version 1.3 of the Oculus PC SDK. The feature (abbreviated 'ATW') smoothes over otherwise uncomfortable stuttering which can happen when...

VR Developer Ecosystem is “Energetic” But “Fragile”, New Industry Report Suggests

The advent of consumer virtual reality seems to have reignited the fire in independent developers. But, although many are rushing headlong into VR content creation, just how sustainable is the ecosystem they're about to enter? In a preview of...

FOVE Raises $11 Million Series A Investment to ‘Accelerate Mass Production’ in Fall 2016

FOVE today announced a Series A investment of $11 million led by the Colopl VR Fund with participation by Hon Hai VC fund 2020, and Samsung Ventures. Fove, who is creating a VR headset with inbuilt eye-tracking, raised $480,000 on Kickstarter last...
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