Retinad, a company working to bring immersive advertising and analytics to virtual reality, has just closed a $500,000 early-stage round to bring their solution to market. Avoiding the worst case banner-in-your-face approach, the company is jumping feet first into VR,...

A clever set of visualizations covering some of the major changes to Oculus' new software developers kit (SDK) has surfaced, and may help the non-developers among us get a better grip on exactly what these changes mean for VR. Thanks to...

The first class of Rothenberg Ventures’ ‘River’ VR accelerator have graduated. Thirteen companies, in which Rothenberg invested a combined $1.3 million, showed off their latest work at the company’s annual Founder Field Day event. Road to VR was on the...

Chris Pruett, Oculus' head of developer relations and co-founder of Robot Invader, has recently released somewhat of a technical quick-start guide targeting potential Gear VR devs looking to get that extra mile out of their game or experience. The blog post, Squeezing Performance...

Last weekend, Owlchemy Labs and VR Austin hosted an event in conjunction with Valve, HTC, Nvidia, Epic, and Unity, that gave VR developers a chance to created rapidly prototyped VR experiences for the brand new HTC Vive headset that works...

The first class of Rothenberg Ventures' 'River' VR accelerator have graduated. Thirteen companies, in which Rothenberg invested a combined $1.3 million, showed off their latest work at the company's annual Founder Field Day event. Road to VR was on the...

Microsoft has recently released a video showing some of the architectural applications of HoloLens, the company's untethered AR headset. The prototype app shows the device's ability to improve communication between industry professionals through the use of immersive 3D models. Trimble, a company focused...

With only 4 days left until the official end of its crowdfunding campaign, Wearality Sky has passed its funding goal of $100,000. The company will be offering trials of their 150 degree field of view (FOV) lenses in San Francisco...

Epic Games has today announced that the company will be releasing an Unreal Engine 4.8 preview build next week which will offer support for Valve's highly anticipated SteamVR / HTC Vive. Epic says that even developers who don't have...

Unity has officially joined Microsoft in its quest to render the world around us with fantastical interactive 3D imagery, an endeavor made possible by HoloLens, Microsoft's as yet unreleased augmented reality visor. The game engine will fully support HoloLens and just like the...

Microsoft biggest event of the year 'Build 2015' kicks off today and with it brings promise of more information for their intriguing augmented reality headset, Hololens. Running from April 29-May 1st, Microsoft's Build event has grown to become Microsoft's most important...

Apparently on their way to making good on the promise of the HTC Vive Developer Edition being available this Spring, Valve has opened the developer signup form for interested parties to throw their name into the hat. Valve will be...

Today Google is taking the wraps off of a new certification program for VR smartphone adapters. 'Works with Google Cardboard' will allow Cardboard VR apps to adjust specifically for a given VR smartphone adapter and help users see which adapters...

Today WorldViz has announced that it received a "multimillion" dollar Series A investment from Intel Capital, the investment arm of the famed chip manufacturer. The company wouldn't specify the exact amount, but says that the money will be used...

Today WEARVR has announced a $1.5 million funding round to continue to grow their universal VR marketplace, which houses apps for a wide range of VR headsets. For the month of April, Road to VR is partnering up with...