One of the best VR experiences I did at PAX West this year was Funomena’s Luna, which is a unique blend of tactile puzzles, creative world building, musical improvisation within the context of an emotionally-charged narrative. Luna is designed by Journey’s Robin Hunicke and Martin Middleton, and is a part of the emerging “deep games” movement that Fast Company describes as games “where players ‘win’ by becoming more enlightened, empathetic people.” It uses the unique affordances of VR with the Oculus Touch controllers to create an experience of imaginative play that is difficult to pin down into an existing genre, but provides an experience that is bound to introduce VR to a new audience.