Pokémon GO isn't exactly what we'd call augmented reality—based on the game's (and smartphone's) lack of computer vision and environmental mapping—but fans of the megalithic pocket monster franchise aren't sitting on their hands waiting for Nintendo or Niantic to build...

Apple CEO Tim Cook has stated that in his view, augmented reality and not virtual reality holds the ticket for commercial success in immersive technologies in the future. On the subject of virtual and augmented reality Apple is still largely...

Motion capture techniques are used throughout the VFX industry, but a new project from Mo-cap specialist and developer Jasper Brekelmans aims to bring live, augmented reality previews for motion capture performance, unlocking the ability to preview dances in realtime overlaid onto reality. Visual...

Microsoft have just launched a new HoloLens 'Commercial Suite' which packages the augmented reality visor as ready for business with numerous new features and benefits for business buyers. Microsoft's augmented reality visor HoloLens has been available to developers for some...

Pokémon Go, the latest "AR" infused sequel to the classic Nintendo franchise is sweeping the world on mobile phone platforms. But what would it look like running on a dedicated augmented reality headset? Developer CapitolaVR decided to find out by...

Social media company Snapchat have just appointed a Hollywood effects artist Raffael Dickreuter who joined in June as a "Concept and Augmented Reality Designer." Snapchat is a rising giant in social media platforms, and it seems the company is serious about keeping...

Apple has just been granted another AR/VR related technology patent, to add to their growing list. In this case it's a transparent, high field of view display which looks to be aimed at the augmented reality sector and, alongside other...

Starbreeze continues to make strategic VR/AR partnerships as today it has announced a $1.65M acquisition of augmented reality and "toys to life" company ePawn, who bring them some intriguing technologies with potential applications for the immersive space. Starbreeze seems to...

This is a quick demonstration video released by ILMxLab and Magic Leap to mark the announcement of the two company's newly announced collaboration. They've set up a "collaboration lab" in order to work on immersive experiences using Lucasfilm IP...

At the WIRED Business Conference today, augmented reality technology specialist Magic Leap and Lucasfilm's ILMxLab have announced a "collaboration lab" to be used to work together on immersive experiences using Magic Leap's technology. In a surprise move, Magic Leap's founder...

On Monday, Meta, the company building AR HMDs that allow the wearer to manipulate holographic objects within the wearer’s visual field and the headset’s field of view (90 degrees, in the Meta II), among other things, announced that it's...

Liv Erikson was able to to live out one of her dreams when she stepped into the Star Wars universe to battle against a lightsaber training Remote within Sixense's VR demo. This helped her discover that she has a...

The secretive augmented reality project Magic Leap enjoy their fantastical teaser videos, but their latest takes a more sober tone by demonstrating the potential for the technology as a user interface to your life. There's not much new that exists...

AMD's Capsaicin GDC event is over and we now have official high resolution images and technical specifications for the new Sulon and AMD powered augmented and virtual reality headset the Sulon Q. Billed by Sulon as the world’s first and only...

Earlier today a media leak confirmed the existence of a new untethered VR and AR headset from Sulon and AMD, known currently as the 'Q'. Now, a video demonstration has appeared which may show that hardware in use. Titled 'Magic Beans',...