XR Industry News

The latest news on the XR industry. Covering AR, VR, MR, spatial computing, and the most important companies and platforms in the field.

XR Industry News

The latest news on the XR industry. Covering AR, VR, MR, spatial computing, and the most important companies and platforms in the field.

VR on the Open Web with A-Frame and WebVR

Is VR on the open web going to provide a good enough experience as to be a viable distribution platform for certain VR content? That's the big question that people have been asking for the past couple of years,...
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Dual Wield Guns and Magic in this Cool Oculus Touch Game Prototype

Guns are cool. Magic is cool. Motion controls are cool. Combine all three with virtual reality and you have a prototype experience that looks, well, really cool! Developers have now had access to retail quality, VR-focused motion controllers via the...
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Sulon Magic Beans AR Video Might Show New Sulon Q Headset in Action

Earlier today a media leak confirmed the existence of a new untethered VR and AR headset from Sulon and AMD, known currently as the 'Q'. Now, a video demonstration has appeared which may show that hardware in use. Titled 'Magic Beans',...

The Problem With Projections and What Makes the Just-released ‘2016 VR Industry Report’ Different

Today we publish the 2016 Virtual Reality Industry Report. Co-authored with VR business intelligence firm Greenlight VR, the report is a distillation of years of experience, research, and analysis into an accessible and comprehensive foundation of the virtual reality landscape, with the...

Chandana Ekanayake on Unlearning Game Design for VR

Chandana Ekanayake is a game director & art director at Uber Entertainment where he's working on a VR adventure game for the PlayStation VR titled Wayward Sky. I caught up with Chandana at the Seattle VR Expo where he...

Tipatat Chennavasin on the VR Landscape, AR, Emerging Tech, & VR in China

Tipatat Chennavasin is a general partner at The VR Fund, which is an early stage VC fund focusing exclusively on virtual reality and augmented reality startups. One of the services that Tipatat does for the community is maintain a...

Apple’s Latest Acquisition Adds to ‘Secret VR Team’, Report Suggests

The latest news in the world of Apple is the latest acquisition of computer vision company Flyby, together with a recent comment from Apple's CEO seems to be indicating some significant virtual reality commitments from the company. The FT reported...

‘Super Ventures’ Announces $10 Million Fund to Incubate AR, VR, and Wearable Startups

Super Ventures is a new incubator focusing on AR, VR, and wearables. The group recently announced the opening of its first $10 million fund a well as two initial investments. Founded by AR and wearable industry devotees, Super Ventures says they're...

Building A Better Mousetrap: A “Landmark” Dream Of The Ultimate Content Platform

Noah Nelson is back with another instalment of Immersion Point and this week digs into Landmark Entertainment's recent unveiling of their new 'Pavilion of Me' project, an immersive content platform designed to be the first step on the road...

Oculus Story Studio Talks Tooling, Using “out-of-the-box tools as much as possible”

Oculus Story Studio, the company's in-house content creation studio that has produced a number of highly polished experiences, recently released a surprising 'tell all' blog post detailing just what sort of tools the team of VR content creators use. Story Studio has the funds, and...

The Future of Unity Content Creation Tools & Smart Assets

Sylvio Drouin is the Executive Vice President of Unity Labs, which for the past year has been doing advanced research into VR authoring tools both for developers and consumers as well as graphic research. I caught up with Sylvio...

How NASA is Using VR to Explore the Universe

Dr. Jeff Norris works on Mission Operations Innovation at the Jet Propulsion Laboratory Ops Lab. They've been partnering with all of the major virtual reality & augmented reality companies to accelerate the progress in space exploration, designing spacecraft, and...

NextVR Raises $80 Million with an Eye on International Expansion

NextVR, a firm specializing in live VR streaming, has today announced an $80 million Series B investment with which the company aims to expand international operations. "The Series B investment positions NextVR to accelerate development of its virtual reality platform...

Littlstar Joins Disney Accelerator, Apps Coming Soon to Rift, Morpheus, and Vive

Disney has added Littlestar, the "VR Cinema Network," to its accelerator program. Joining the media conglomerate’s tech accelerator will give the startup access to Disney’s considerable resources and a chance to garner more investment from industry players down the...

NVIDIA ‘Gameworks VR’ Beta and New ‘VR SLI’ Enabled Drivers Now Available

NVIDIA's VR specific driver and API enhancements took a step towards VR enthusiast reality today as the GPU giant launched the first beta release of Gameworks VR and a set of publicly available 'Game Ready' drivers are now available to take advantage...
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