XR Industry News

The latest news on the XR industry. Covering AR, VR, MR, spatial computing, and the most important companies and platforms in the field.

XR Industry News

The latest news on the XR industry. Covering AR, VR, MR, spatial computing, and the most important companies and platforms in the field.

Felix & Paul Studios Secures Multi-Million Dollar Financing for Next Location-based VR Experience

Felix & Paul Studios, the Emmy Award-winning XR studio, announced it has secured funding for its next location-based VR (LBVR) experience based on what it says will be a brand-new IP. The studio hasn't released the exact figure of the...

Ubisoft “disappointed” in ‘Assassin’s Creed VR’ Performance, Future VR Investments on Hold

In Ubisoft's most recent earnings call, CEO Yves Guillemot said he was "disappointed" with the performance of Assassin's Creed Nexus VR (2023) and that the company will not be increasing investment in VR right now, as it awaits further growth of the...

YouTube is Coming to Vision Pro Eventually, but What About Spatial Video?

YouTube is one of the biggest apps not available on Vision Pro at launch. Thankfully we now know that it's on the way. But will it support its large existing library of spatial videos? Not only did YouTube not have...

Konami Aims to Develop ‘Yu-Gi-Oh!’ for VR After Successful Prototype Demo

Yu-Gi-Oh! doesn't have an official VR game yet, but after demoing a VR proof-of-concept of the card battler at the franchise's 25th anniversary event in Tokyo, Japan, Konami says we may see more in the future. Last weekend at the...

‘NFL Pro Era’ Studio Raises $20M From Google to Grow VR Sport Game Catalog

StatusPRO, the studio behind NFL Pro Era (2022), announced it has secured $20 million in Series A funding, led by Google Ventures. The XR sports technology company says the latest funding round will help it expand its growing catalog...

Quest 3 Pushed Meta Reality Labs to Record Revenue in Q4, But Also Record Costs

Meta today announced its fourth quarter earnings for 2023, revealing how Reality Labs has fared during the holiday season. It's been a banner quarter for Meta's XR division, with Reality Labs posting record revenue numbers, but also record costs. During...

Vision Pro Preview: Early Thoughts on My Time Inside Apple’s First Headset

Over the last three weeks I’ve had the chance to spend significant time in Apple Vision Pro. While my full review is still marinating, I want to share some early thoughts I've had while using the headset and what...

Panasonic Sells Off Japanese VR Hardware Startup Shiftall

Shiftall, the Japan-based VR hardware creator, is no longer owned by Panasonic, as the company has been effectively sold off to the Tokyo-based company CREEK & RIVER. As first noted by tech analyst and YouTuber Brad Lynch, Panasonic today announced it...

Microsoft Teams Now Supports 3D & VR Meetings, Releases ‘Mesh’ App on Main Quest Store

Microsoft Teams now lets you hold meetings in 3D and VR, as its immersive chatting platform Microsoft Mesh has now come out of preview. Microsoft announced Mesh back in early 2021, essentially acting as the company's foundation for building multi-user...

Meta-Tencent Partnership to Bring Quest to China Reportedly Suspended

According to a Wall Street Journal report in November, Meta was in talks with Chinese tech giant Tencent in hopes of bringing a cheaper version of Quest to Mainland China. Now, according to a new report from Chinese language outlet Sina...

Quest Massively Outsold PSVR 2 on Amazon Over the Holiday Season

Judging by sales volume on Amazon, Quest 2 & Quest 3 massively outsold PSVR 2 during the 2023 holiday season. Tracking Quest 2, Quest 3, and PSVR 2 sales volume on Amazon US gives strong evidence that Quest headsets did...

Disney is Working on a VR Treadmill That Supports Multiple Users

Disney unveiled an omni-directional treadmill project it hopes to eventually scale up for users both in and outside of virtual reality. Called HoloTile, the unique device is composed of individual 'tiles' that rotate and change pitch to accommodate to a...

Magic Leap Gets Half-billion Dollar Boost Ahead of Vision Pro Launch

Saudi Arabia has recently injected more than half a billion dollars into augmented reality company Magic Leap, which it hopes will rival Apple's Vision Pro mixed reality headset. Saudi Arabia's sovereign wealth fund gained majority share of the US-based Magic Leap...

10 Years Ago Zuckerberg Bought Oculus to Outmaneuver Apple, Will He Succeed?

A decade ago Zuckerberg made a $2 billion bet. XR was the future of computing, he wagered, and in buying a little known startup called Oculus, Meta would beat Apple to the punch. An Unexpected Acquisition You can critique Meta CEO...

Google’s AR Ambitions Stymied as Company Guts Hardware Team

Google is reorganizing a number of its hardware teams, which will see layoffs affecting a few hundred roles across its Devices & Services units. As reported by 9to5Google, Google's first-party AR hardware team is taking the brunt of the blow. Hardware teams...
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