XR Industry News

The latest news on the XR industry. Covering AR, VR, MR, spatial computing, and the most important companies and platforms in the field.

XR Industry News

The latest news on the XR industry. Covering AR, VR, MR, spatial computing, and the most important companies and platforms in the field.

Immerse Raises $1.5M to Expand Its VR English Language Classes Worldwide

Immerse, a language learning startup focusing on teaching English in VR, has secured a $1.5 million Series A investment, something the company says will allow them to both expand the current product to Oculus Quest 2, and set up...

Facebook Buys Its Third VR Studio, ‘Lone Echo’ Developer Ready at Dawn

Facebook announced today that it has acquired Ready at Dawn, marking the company's third VR studio buyout. The 17 year old game studio is most recently known for its acclaimed VR titles, Lone Echo and Echo VR, both published...

Fabric Engine is Working to Enable 3D Storyboarding and Editing Directly in VR

Fabric Engine is an authoring tool-set for easing the visualisation and building of content in virtual spaces. The team behind the project have built what they claim is a suite of software which helps quickly iterate on designs for...

GDC 2018 Survey: 33% of Game Devs Are More Interested in VR Than Any Other Platform

Ahead of the 2018 Game Developers Conference in March, the organizer, UBM, has released their sixth annual State of the Game Industry survey, offering insight into the thoughts of some 4,000 game developers. While many developers may not be...

‘Roblox’ Launches on Quest Store, Casting a Shadow on Meta’s Own Social VR Platform

One of the biggest names in social gaming is now officially on the official Quest Store, launching out of App Lab starting today. Roblox is home to tens of millions of daily users and user-generated experiences, casting a clear shadow on...

Oculus to Talk “Breakthroughs in Spatial Audio Technologies” at Connect Conference

Oculus Connect 4, the company's fourth annual developer conference, is set for October 11th and 12th in San Jose, California. There, Oculus will share with developers some of its latest research and developments, including what's coming to the company's VR Audio...

Williams-Sonoma Acquires Outward for $112 Million to Expand 3D, AR, and VR Retail Visualization

Williams-Sonoma Inc has announced that an agreement has been reached to acquire Outward Inc for an all cash consideration of $112 million. Williams-Sonoma Inc is a US-based high-end retailer of home furnishings and kitchenware, associated with stores such as Williams...

Analysis: Monthly-connected VR Headsets on Steam Pass 1 Million Milestone

Valve's monthly Steam Survey has long offered useful insight into the share of VR headsets in use on Steam. But the figures provided are relative to the non-static Steam population, which obfuscates the actual adoption trend of VR headsets...

HTC Announces ‘Vive XR Elite Deluxe Pack’, Including 4 Free Accessories for Its Flagship Quest Competitor

HTC Vive announced it's offering a new hardware bundle for its Vive XR Elite headset that brings some handy new accessories to users for free, which are designed to enhance the headset's ergonomics and increase user comfort. Called the Vive...

‘Super Ventures’ Announces $10 Million Fund to Incubate AR, VR, and Wearable Startups

Super Ventures is a new incubator focusing on AR, VR, and wearables. The group recently announced the opening of its first $10 million fund a well as two initial investments. Founded by AR and wearable industry devotees, Super Ventures says they're...

VR Creation App ‘MakeVR’ to be “Spun Out” from Sixense, Now Hardware Agnostic

Steve Hansted from Sixense took to the stage at VR Launchpad in Mountain View, CA today to announce that the virtual reality 3D modelling application MakeVR, often used alongside the company's STEM motion controllers, is being "spun out" into a...

Vision Pro is Getting a Major Visual Upgrade to Its ‘Persona’ Avatars

Apple 'Personas' on Vision Pro are already the most likelife real-time avatars you can find on any headset today, but in the next version of visionOS, they're taking another step forward. Apple today announced that its Persona avatars for Vision...

Google Appears to Be Ramping Up R&D Efforts for “New and novel” AR/VR Lenses

Though there wasn't much groundbreaking in the Daydream news shared at Google I/O this year, the company is growing its AR/VR team at an accelerated rate, suggesting Google has a number of things up its sleeve yet. One recent...

Meta is Opening Quest’s Operating System to Third-party Headsets, Marking a Massive Shift in Strategy

Today Meta made what is likely to be an industry-altering announcement: it plans to open up the Quest operating system to third-party device makers. Asus, Lenovo, and Xbox have been tapped to create new headsets built on the operating...

XR Year in Review: The Most Important Stories of 2023 and What They Mean for 2024

Somehow another year has come and gone. 2024 will mark the 13th year that we've been following this XR journey here at Road to VR. With an eye on that long-term perspective, it's once again time to reflect on...
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