XR Industry News
The latest news on the XR industry. Covering AR, VR, MR, spatial computing, and the most important companies and platforms in the field.
Industrial Light & Magic’s New Division to Create Immersive Star Wars Experiences
Industrial Light & Magic, the visual effects company founded by George Lucas, have announced a new project group called ILMxLAB, an internal research group that focuses on "all manner of immersive entertainment."
ILMvLAB aims to develop a number of immersive media projects, including...
Vision Pro and Quest 3 Hand-tracking Latency Compared
Vision Pro is built entirely around hand-tracking while Quest 3 uses controllers first and foremost, but also supports hand-tracking as an alternate option for some content. But which has better hand-tracking? You might be surprised at the answer.
Vision Pro...
Facebook Headsets Now Account for More Than 60% of VR Headsets Used on Steam
Facebook's growing grip over the VR space reached new heights last month as the company's Oculus headsets exceeded 60% of the share of monthly-connected headsets used on Steam.
Facebook was already a major player in the VR market before the...
New Tool From Niantic Aims to Make Web-based XR Easier to Build
Pokémon GO developer Niantic announced it's releasing a new visual editor and "powerful web gaming engine" called Niantic Studio, which aims to let creatives build immersive XR, 3D experiences, and casual web games.
Niantic Studio is essentially the company's evolution of...
Oculus Founder Teases XR Announcement Coming “in a few weeks”, Possibly Pointing to Military-driven Headset
Oculus founder Palmer Luckey is announcing something in a few weeks, which he says will prove he isn't out of the 'XR game'.
Luckey confirmed back in June he's building a new XR headset, although the device in question seems to be...
AR Headset Startup CastAR is Reportedly Shutting Down
According to a report from Polygon, augmented reality company CastAR is heading for a shutdown, laying off staff from the Palo Alto headquarters and its internal AR software development studio in Salt Lake City. CastAR’s consumer hardware was due...
HTC-led Venture Capital Consortium Represents $10 Billion Earmarked for VR
This week at MWC Shanghai, HTC announced the Virtual Reality Venture Capital Alliance (VRVCA), a consortium of 28 venture capital firms focusing their funds on virtual reality. Collectively, the group represents more than $10 billion in capital aimed at...
Razer Earmarks $5 Million to Encourage OSVR Content Development
Today Razer is announcing a $5 million OSVR development fund which the company will use to incentivize support of its open-source VR platform.
With tens or even hundreds of millions of dollars being invested by Oculus and HTC into content...
Video Gives Us a Peek Into the Future of How AR and VR Will Work Together
We're all waiting for the day when you can put on a singular, tether-free headset and experience all the 'R's that VR/AR/MR have to offer—and NormalVR, a "small but focused" group of passionate immersive media creators just gave us a peek...
PSVR 2 Holiday Sales Volume Grew Massively Year-over-year on Amazon
A big sale on PSVR 2 pushed the headset's holiday sales volume on Amazon US higher than might have been expected, selling nearly five times more than last year.
PSVR 2's Black Friday and holiday sale brought a huge 42%...
Unity is Making Big Improvements to Their VR Rendering Pipeline
Unity is making a huge push to position itself as the leading game engine in the virtual reality space today at its Vision Summit where they made a series of new partner announcements and previewed big improvements coming to...
Pimax Shares Development Updates on Dream Air and Crystal Super Headsets
Pimax has two PC VR headsets in development: the ultralight Dream Air and the wide field-of-view Crystal Super. The company recently offered an update on the development progress of both headsets, including an update on the shipping timeline of...
NOLO VR Completes $10 Million Series A Financing Led by BlueRun Ventures
Nolo VR, the China-based company behind the 6DOF mobile tracking system Nolo CV1, today announced they have successfully completed a $10 million Series A financing round. The Series A was led by the Menlo Park-based BlueRun Ventures, and included...
Total Quest Games Reviews Have Exceeded Oculus PC Reviews in Less Than Two Years
Adding to a growing number of data points showing why Facebook has shifted its attention away from Oculus PC is the difference in momentum between the two platforms as revealed by game review counts over time. This month, the number...
Oculus Rift Creator Palmer Luckey is Developing a New XR Headset
Palmer Luckey, Oculus founder and creator behind the original Oculus Rift, teased an upcoming announcement that he's working on a new XR headset.
Luckey says in a post on X that he'll be talking more about the device at Augmented World...

















