AWE USA 2025, one of the XR industry's largest annual conferences, kicks off next week. We got a preview of what four interesting companies attending the event will be showing. As far as industry events go, AWE USA has become our...

Robert Kalin, co-founder and former CEO of online marketplace Etsy, is reportedly building a hand-held, magnifying glass-like XR device. As discovered by Low Pass, Kalin's new startup Dopple Works is developing a mixed reality device reportedly called 'Loop'. An application for the...

Earlier this year, Meta unveiled Aria Gen 2, the next iteration of its research glasses. At the time, Meta was pretty sparse with details, however now the company is gearing up to release the device to third-party researchers sometime next year,...

Big tech players like Meta and Apple see the ultimate destiny of XR as a replacement for the smartphone. One of VR's leading studios makes the case that there's much to be lost in the transition to that future...

Meta has been flirting with retail for years now, however a Business Insider report maintains the company is finally looking to expand its retail footprint beyond its first and only brick-and-mortar location. Citing an internal communication, the report maintains Meta is looking...

In a twist that promises to make the inevitable Palmer Luckey documentary even more dramatic, Palmer Luckey's military tech company Anduril has now officially partnered with Meta to build "the world's best AR and VR systems for the US...

Brand ambassador and referral programs are everywhere, aiming to drive engagement and sales through influencers and loyal fans alike. But last week, Pimax crossed a line, the company publicly admitted. It was discovered the PC VR headset company was...

Eye-tracking company Tobii announced it's partnering with Prophesee to develop its next-generation of eye-tracking for AR/VR headsets and smart glasses, which will be based on Prophesee's unique event-based vision system. In short, Prophesee makes specialized cameras and sensors that work...

Google has released its second Developer Preview of the Android XR software development kit (SDK) following its initial release late last year, introducing new features and improvements including wider support for immersive video, better adaptive UI layouts, hand-tracking in...

Google today announced that it is working with eyewear makers Warby Parker and Gentle Monster to bring the first Android XR smartglasses to market. The move mirrors Meta's early partnership with EssilorLuxottica, the dominant eyewear maker that's behind Meta's Ray-Ban...

Today at its annual I/O developer conference, Google affirmed plans to bring its Project Starline immersive videoconferencing platform to market with HP. While this partnership was confirmed last year, the product is now officially called Google Beam, with more...

It appears Valve has been developing a standalone XR headset, codenamed 'Deckard', for some time. Now, an industry insider has apparently gotten a peek at the headset's design, calling it "quite amazing," further noting it's potentially arriving sometime next...

Google may be getting ready to unveil a pair of smart glasses at its Google I/O developer conference next week, ostensibly hoping to take on Ray-Ban Meta Glasses. In a promo for Google I/O, Android Ecosystem President Sameer Samat showed...

Apple has set the bar for UX on a standalone headset. As soon as the company can get the same experience into a smaller and cheaper package, it's going to become significantly more appealing to a wider range of...

Impact Reality, parent company of Flat2VR Studios, has opened a new publishing wing dedicated exclusively to bringing VR natives to market. Impact Reality announced in March 2024 it was forming Flat2VR Studios, a team led by VR modders dedicated to...