XR Industry News

The latest news on the XR industry. Covering AR, VR, MR, spatial computing, and the most important companies and platforms in the field.

XR Industry News

The latest news on the XR industry. Covering AR, VR, MR, spatial computing, and the most important companies and platforms in the field.

‘River’ VR Accelerator Startups Showcased at Founder Field Day (part 3)

The first class of Rothenberg Ventures’ ‘River’ VR accelerator have graduated. Thirteen companies, in which Rothenberg invested a combined $1.3 million, showed off their latest work at the company’s annual Founder Field Day event. Road to VR was on the...

VR Developer Reload Studios Picks up $2 Million Investment

Reload Studios, a VR development studio formed by former Call of Duty developers, has announced that they've received a $2 million investment from World Innovation Lab. World Innovation Lab is a tech investment firm based in Silicon Valley and Tokyo....

Google’s New ‘Cardboard Design Lab’ App Uses VR to Teach You About VR Design

Google has just released the Cardboard Design Lab app for Android which puts users inside of a VR environment and teaches them fundamentals of VR design. The app demonstrates each of its lessons quickly in impressively effective ways. As Google further...

Google Bringing VR to iPhone, Cardboard App Now Available on iOS with New Demos

Ready or not, Apple, here comes virtual reality on the iPhone courtesy of Google. The search giant has now released the official Cardboard app for iOS with a few brand new demos. What's more, the Cardboard SDK is compatible...

New Oculus 0.6 SDK Built Into Unreal Engine 4.8 Preview 3, Available Now

With the exciting new developer features revealed with the Oculus SDK 0.6 earlier this month, it's great to see Epic working diligently to bring the new version to Unreal Engine 4. The first integration of 0.6 for UE4 comes...

FOVE Passes Kickstarter Goal in Under 4 Days

FOVE, the eye-tracking VR headset, has reached its crowdfunding goal in less than 4 days time. Stretch goals have yet to be revealed. After having quickly blown past the Kickstarter goal in the course of 96 hours, the landmark VR headset has come ever closer to...

Epic’s ‘Showdown’ Demo Runs at 60 FPS on Morpheus After UE4 Optimizations

Epic's high fidelity Showdown demo was only barely able to hold framerate on one of the most powerful GPUs in the world when it debuted last September. But now, after optimizations for Unreal Engine 4 on PS4, the demo runs on...

Retinad’s Promising VR Ad and Analytics System is Now Backed with a $500,000 Investment

Retinad, a company working to bring immersive advertising and analytics to virtual reality, has just closed a $500,000 early-stage round to bring their solution to market. Avoiding the worst case banner-in-your-face approach, the company is jumping feet first into VR,...

Visualizing the Latest Features Found in Oculus SDK v0.6.0.0

A clever set of visualizations covering some of the major changes to Oculus' new software developers kit (SDK) has surfaced, and may help the non-developers among us get a better grip on exactly what these changes mean for VR. Thanks to...

‘River’ VR Accelerator Startups Showcased at Founder Field Day (part 2)

The first class of Rothenberg Ventures’ ‘River’ VR accelerator have graduated. Thirteen companies, in which Rothenberg invested a combined $1.3 million, showed off their latest work at the company’s annual Founder Field Day event. Road to VR was on the...

Oculus Shares Optimization Tips for Unity-based Gear VR Projects

Chris Pruett, Oculus' head of developer relations and co-founder of Robot Invader, has recently released somewhat of a technical quick-start guide targeting potential Gear VR devs looking to get that extra mile out of their game or experience. The blog post, Squeezing Performance...

VR Devs Experiment With Virtual Locomotion at HTC Vive VR Jam in Austin

Last weekend, Owlchemy Labs and VR Austin hosted an event in conjunction with Valve, HTC, Nvidia, Epic, and Unity, that gave VR developers a chance to created rapidly prototyped VR experiences for the brand new HTC Vive headset that works...

‘River’ VR Accelerator Startups Showcased at Founder Field Day (part 1)

The first class of Rothenberg Ventures' 'River' VR accelerator have graduated. Thirteen companies, in which Rothenberg invested a combined $1.3 million, showed off their latest work at the company's annual Founder Field Day event. Road to VR was on the...
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HoloLens App Envisions Immersive Future for Architecture and Construction

Microsoft has recently released a video showing some of the architectural applications of HoloLens, the company's untethered AR headset. The prototype app shows the device's ability to improve communication between industry professionals through the use of immersive 3D models. Trimble, a company focused...

‘Wearality Sky’ Passes $100,000 Kickstarter Goal, Meetups in San Francisco and New York

With only 4 days left until the official end of its crowdfunding campaign, Wearality Sky has passed its funding goal of $100,000. The company will be offering trials of their 150 degree field of view (FOV) lenses in San Francisco...
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