Magic Leap is a mystery. Parsing through their pre-factual, post-cool ad campaign leaves you with the impression that the brains at the company have created the next be-all and end-all of augmented reality devices thanks to an ingenious light field display technology; and as a curious onlooker, getting a peek of the $4.5 billion startup‘s tech will cost you exactly one non-disclosure agreement. Ok. Probably several. Now founder and CEO Rony Abovitz offers a bit more in his recent blog post entitled Creativity Matters, where he speaks about some of the changes coming to the company in 2017, and for what it’s worth, says it’ll be “a big year for Magic Leap.”