XR Industry News
The latest news on the XR industry. Covering AR, VR, MR, spatial computing, and the most important companies and platforms in the field.
Snap Forms ‘Specs Inc’ to Insulate AR Business Ahead of AR Glasses Launch
Snapchat maker Snap announced it's formed a new business dedicated to its upcoming AR glasses.
The News
Called Specs Inc, the wholly-owned subsidiary within Snap is said to allow for "greater operational focus and alignment" ahead of the public launch of...
The 20 Best Rated & Most Popular Quest Games & Apps – February 2022
While Oculus doesn’t offer much publicly in the way of understanding how well individual apps are performing across its VR storefronts, it’s possible to glean some insight by looking at apps relative to each other. Here’s a snapshot of...
Oculus Touts New VR Rendering Feature, Valve Calls It an “Ideal Safety Net”
At GDC last week Oculus announced they were bringing a VR rendering function called Asynchronous Timewarp to Windows with version 1.3 of the Oculus PC SDK. The feature (abbreviated 'ATW') smoothes over otherwise uncomfortable stuttering which can happen when...
New Asus ‘ZenFone AR’ to be Daydream VR and Tango Ready, Leak Details
Asus' latest smartphone, the ZenFone AR, has had its details leaked ahead of its CES 2017 unveiling tomorrow and the new device packs hardware certified for use with on both Google's Android Daydream VR and Tango platforms.
CES isn't officially...
Google’s Leading AR Glasses Partner XREAL Raises $100M
XREAL, the Beijing-based AR glasses maker, announced it has raised $100 million in a recent funding round.
The News
Xreal co-founder and CEO Chi Xu broke the news on Bloomberg Television, noting the company secured funding from “supply chain partners” in addition...
HTC Announces ‘Vive XR Elite Deluxe Pack’, Including 4 Free Accessories for Its Flagship Quest Competitor
HTC Vive announced it's offering a new hardware bundle for its Vive XR Elite headset that brings some handy new accessories to users for free, which are designed to enhance the headset's ergonomics and increase user comfort.
Called the Vive...
World’s Largest Cinema Chain, AMC, Leads $30M Investment to Bring VR to Movie Theaters
AMC Theaters, the largest cinema chain worldwide, and largest in the United States, has announced a strategic investment in Dreamscape Immersive, a firm developing multi-user out-of-home VR attractions. AMC is leading a $20 million investment in the company—aimed at...
Strivr Secures $30M Series B Financing to Accelerate Adoption of VR Training
Strivr, the immersive VR training company, announced the successful completion of a $30 million financing round, something the startup says will help it further expand adoption of enterprise-focused immersive learning.
The Series B financing round was led by Georgian Partners,...
Google is Rolling out Photorealistic ‘Likeness’ Avatars on Android XR to Compete with Apple’s ‘Personas’
Google is starting to roll out new photorealistic avatars which they call "Likeness". Similar to Apple's Personas, Likeness avatars are generated by scanning a user's face, then animated it with input from the sensors on a headset. The avatars...
Developer nDreams Raises $3 Million More for VR Development and Publishing
UK based developer nDreams today announced the closure of a new $3 million (£2 million) investment, the second this year for the studio.
Bringing the studio's total fundraising in 2015 to $5.75 million, nDreams has raised an additional $3 million....
‘MultiBrush’ Studio Secures $4.5M Grant to Promote Positive VR Experiences for Elders
Rendever, the company behind Tilt Brush-based multiplayer Quest app MultiBrush (2022), has secured nearly $4.5 million in grant funding from the U.S. National Institutes of Health (NIH), which the company says it will use to bring its elder-focused VR...
Cardboard Apps Can Tap into Enhanced VR Performance on Daydream Phones
A spokesperson for Google's VR team has confirmed that Google Cardboard applications will be able to benefit from the enhanced VR performance that's baked into Daydream ready phones.
Cardboard was Google's first step into virtual reality. Wanting to introduce as...
Echoing Apple’s iPhone Launch, Magic Leap Taps AT&T for Exclusive US Distribution
Magic Leap today announced that AT&T, one of the leading cellular carriers in the US, has invested in the company and solidified a partnership making AT&T the "exclusive wireless distributor of Magic Leap products for consumers in the U.S."
Magic...
‘The Walking Dead: Onslaught’ Developers Survios Secures $16.7M Funding
Survios, the studio behind VR titles The Walking Dead: Onslaught (2020), Creed: Rise to Glory (2018), and Raw Data (2017), has secured another round of financing to the tune of $16.7 million. The news was first reported by Venture Beat.
Survios' latest...
New Official Dev Tool Tests VR Apps Against Oculus Platform Guidelines Before Submission
Up until now, developers wishing to get their VR app on the Oculus Store had to submit to a manual review process by which their game or experience was washed through two stages; a tech review to see if...


















