XR Industry News

The latest news on the XR industry. Covering AR, VR, MR, spatial computing, and the most important companies and platforms in the field.

XR Industry News

The latest news on the XR industry. Covering AR, VR, MR, spatial computing, and the most important companies and platforms in the field.

This $1,000 App is Now the Most Expensive on Quest—At Least There’s a 20 Minute Free...

With previously hidden 'App Lab' apps now discoverable on the main Quest store, the $1,000 WeldVR is the most expensive app you can find on Meta's VR app store. But fret not, you can get a free trial... for 20...

AR Content is Coming to Google Maps, But It Won’t Matter Until There’s a Headset to...

Google today announced it's starting a pilot program that will soon allow select partners to create AR content and display it within Google Maps. While it seems like an important step for Google on the way to owning a...

Official Vision Pro Schematics Will Accelerate Development of Headstraps & Third-party Accessories

Apple has released detailed schematics of Vision Pro and its various parts, which will likely lead to an acceleration of third-party accessories like headstraps and protective cases for the device. Vision Pro was announced nearly a year ago and started...

Google & HP Partner to Productize ‘Starline’ Light-field Display for Videoconferencing

Google announced it's partnering with HP to commercialize Project Starline, the company's light-field display for immersive, headset-less video conferences. Google says it's partnering with HP to start commercialization of Starline in 2025, which the company says will "focus on connecting...

New Meta R&D Reveals Shortcut to Ultra-wide Retina Resolution Holographic Displays in XR

Researchers from Meta Reality Labs, Princeton University, and others have published a new paper detailing a method for achieving ultra-wide field-of-view holographic displays with retina resolution. The method drastically reduces the display resolution that would otherwise be necessary to...

Audi Co-founded VR Entertainment Startup Holoride Files for Bankruptcy

Holoride, the Germany-based startup bringing XR entertainment to car passengers, has filed for bankruptcy, citing the inability to secure its latest investment round. In a LinkedIn post, Holoride CEO & co-founder Nils Wollny reveals the company's latest investment round "appeared secure," however...

Quest 3 Has Higher Effective Resolution, But This is Why Vision Pro Still Looks Best

Take a look around the web at reviews of Vision Pro and you’ll find that practically everyone agrees: Vision Pro’s display is excellent. Words like “crisp,” “smooth,” and “4K," are commonly used when people are talking about the headset's...

VR Attraction Sandbox VR Announces Major Expansion With 25 New Locations in the Coming Years

Sandbox VR, the location-based VR attraction, announced it's opening 25 new locations as a result of a partnership with Apparel Group, the United Arab Emirates-based fashion and lifestyle company. The partnership is described as a "massive franchise deal" with Apparel...

Major Auto Makers Are Fully Embracing XR in the Vehicle Design Process

Some major car manufacturers still design cars in clay before heading into production, and while that tradition doesn't seem to be going away just yet, companies like Ford, Volvo and Rivian say mixed reality headsets are substantially helping them to...

There’s Now More VR Than Mac Players on Steam

The PC VR population has been growing ever so steadily over the last four years. Meanwhile, the MacOS population has shrunk and been overtaken by VR. If you were just looking at the percent of the Steam population with monthly-connected...
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‘Helldivers 2’ Fan Trailer Shows How Intense It Could be in VR

Helldivers 2 (2024) doesn't have VR support yet, official or otherwise, although this new fan-made trailer shows just how immersive it could be. Created by YouTuber 'DemoAkuroVR', the unofficial cinematic trailer reimagines the squad-based shooter action in a modded version of Blade...

Meta’s Head of AR Hardware Teases Next-gen Transparent AR Glasses with Wide Field-of-view

Meta is full steam ahead on its mixed reality platform, however Head of AR Glasses hardware Caitlin Kalinowski says in a new interview with Android Central that its first augmented reality glasses will offer a real "wow" moment to users...

Quest Developers React to Meta Horizon OS & Partner Headset News

Meta's big announcement this week—that it will allow select partners to build third-party headsets based on Horizon OS—will be felt for years to come. And for developers who get a large chunk of their business from the Quest platform,...

Pimax Says ‘VR Station’ PC VR Console is Still in Development

Two and a half years ago, Pimax announced VR Station, a compact, console-like computer for running PC VR content that would be wirelessly streamed to its Reality "12K" and Crystal headsets. And while the "12K" still hasn't shipped (and...

Analyst: Vision Pro Demand Fell “sharply beyond expectations,” Leading Apple to Reduce Shipments for International Debut

Independent tech analyst Ming-Chi Kuo maintains Apple may be reducing Vision Pro shipments for its international debut by a wide margin due to demand falling "sharply beyond expectations" in the US market. Kuo, a respected figure in supply chain leaks and analysis,...
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