XR Industry News
The latest news on the XR industry. Covering AR, VR, MR, spatial computing, and the most important companies and platforms in the field.
MIT Reality Hack Has Become a Focal Point for US East Coast XR Devs & Entrepreneurs
While the XR industry's major hubs are concentrated on the West Coast of the US, the MIT Reality Hack hackathon has become a focal point for XR developers and entrepreneurs on the East Coast of the US. Now in its...
Google Venture’s Investment Strategy and Outlook for Virtual Reality
Joe Kraus is a general partner at Google Ventures, and he was on a panel at the Virtual Reality Intelligence conference in San Francisco talking about VC investment trends in virtual reality. Joe predicts that 2016 will be a...
Consumer Oculus Rift to Arrive with 4-Month Free Trial of Unity Pro
Oculus founder Palmer Luckey revealed today at Vision Summit 2016 that the company would be giving away 4 months of Unity Professional Edition for free with the purchase of an Oculus Rift.
The move comes as a bid to entice consumers...
Meta & Plessey Announce Super Bright, High-efficiency Red MicroLED: an Important Piece in All-day AR
Meta announced in 2020 it was working with UK-based AR display maker Plessey, which was tapped to provide Meta with AR displays over the course of multiple years. Now the companies have announced they've developed what they're deeming "the...
‘Raw Data’ Developer Survios Raises $50 Million, Now Top Funded VR Dev Studio
Survios, the VR development studio behind the Vive title Raw Data, has announced a whopping $50 million in funding to further expand its VR content offerings. The new round makes the company the most funded pure VR development studio to date.
Survios'...
Taking the Long-view: The VR Future Starts in 2016
In the second of a new regular series of reports, Noah Nelson looks at virtual reality's rocky road ahead as the VR industry grapples with the unenviable task of convincing a cynical world, beyond the enthusiasts, that virtual reality is here, it's...
Matterport Raises $30 Million to Bolster Professional and Consumer Environmental VR Mapping
Matterport, a company specializing in the capture and digital reconstruction of real-world environments, has announced a $30 million Series C investment round led by Qualcomm Ventures.
The company says that the new investment brings its total funding to $56 million....
Why Rothenberg Ventures is Gung Ho About Investing in Virtual Reality
Rothenberg Ventures is a venture capital firm located in San Francisco, California. Started in 2012 by Mike Rothenberg, the firm has now invested in over 60 technology companies and was recently part of AltspaceVR's $5.2 million seed round. Dylan...
35% of All Game Developers Are Building for XR, According to GDC Industry Survey
Despite industry woes, XR development has largely stayed consistent, according to the annual Game Developer Conference (GDC) State of the Game Industry Survey, noting that 35% of developers who responded are building for XR.
The San Francisco-based conference is a...
Google’s Leading AR Glasses Partner XREAL Raises $100M
XREAL, the Beijing-based AR glasses maker, announced it has raised $100 million in a recent funding round.
The News
Xreal co-founder and CEO Chi Xu broke the news on Bloomberg Television, noting the company secured funding from “supply chain partners” in addition...
Apple to Open Locations for Devs to Test Vision Pro This Summer, SDK This Month
Ahead of the Apple Vision Pro's release in 'early 2024', the company says it will open several centers in a handful of locations around the world, giving some developers a chance to test the headset before it's released to...
Former Oculus Execs Are Jumping Back into Wearables with Sesame Smart Glasses
Oculus co-founder Nate Mitchell announced he's joining former CEO Brendan Iribe and hardware architect Ryan Brown at Sesame, the smart glasses startup that exited stealth earlier this year.
Mitchell announced in a LinkedIn post that he's joining Sesame as Chief...
GTA Boss on VR: “No Market” for VR that “Requires You to Dedicate a Room”
Take-Two CEO Strauss Zelnick has poured scepticism on the hype surrounding VR post launch by voicing concerns about the cost and space requirement of current systems, mostly (by the sounds of it) the HTC Vive.
Strauss Zelnick isn't exactly what...
Panasonic Sells Off Japanese VR Hardware Startup Shiftall
Shiftall, the Japan-based VR hardware creator, is no longer owned by Panasonic, as the company has been effectively sold off to the Tokyo-based company CREEK & RIVER.
As first noted by tech analyst and YouTuber Brad Lynch, Panasonic today announced it...
Hands-on: XREAL Aura AR Glasses with Android XR and a 70-degree Field-of-view, Launching Next Year
Set to launch in 2026, XREAL Aura is the first pair of see-through AR glasses to run Android XR. Here are the impressions from my first hands-on.
During a recent meeting with Google, the company shared with me a range...


















