Sign of the Times: Oculus Rift Makes a Cameo on NBC’s ‘Parks and Recreation’

Before consumer virtual reality reaches any sort of widespread adoption, it must first begin to work its way into the public consciousness. To that end, we've spotted the Oculus Rift, one of the leading VR headsets destined for the consumer market, on NBC's popular comedy series Parks and Recreation. Its portrayal is brief, but raises interesting questions about how the public will at first perceive virtual reality. … Read the full article …

2 New Samsung Gear VR Ads Introduce VR to the Masses (video)

Though consumer virtual reality R&D has been healthily reignited, the challenge of marketing these new devices begins to take rise. Samsung is first to take a stab at selling VR to everyday consumers, and that means somehow explaining what VR is to the masses, without going door to door to get people to try on a headset. Two new ads from Samsung are taking that first marketing step for Gear VR—how'd they do? … Read the full article …

Oculus Story Studio Promo Video Reveals 5 VR Short Films in the Works

Yesterday Oculus revealed that it had formed 'Story Studio', an internal team dedicated to experimenting with real-time CG VR cinema. Today the company has put out a promo video which reveals that the studio has five VR short films in the works for 2015. … Read the full article …

Three Bens in VR Podcast: Episode 0 – Engadget’s Ben Gilbert, Polygon’s Ben Kuchera, and Road to VR’s Own Ben Lang

Apparently bound by the fate of our names, Ben Gilbert, Ben Kuchera, and myself gathered 'round the virtual table to chat VR on the pilot episode of Three Bens in VR podcast. … Read the full article …

Oculus Internal ‘Story Studio’ Draws Pixar Talent, Experiments with CG Cinematic VR

In the early days, it appeared that Oculus was taking a hardware and platform approach—'if you build it, [content creators] will come.' But now with some 250 employees and the backing of Facebook, Oculus has begun working on first-party games, and is now experimenting with cinematic VR experiences in a newly revealed internal 'Story Studio' group. The first glimpse of the studio's work, Lost, a CG VR short film, will be shown at this week's Sundance Film Festival. … Read the full article …

Microsoft: “All Windows Universal Apps Work as Holograms”

Wondering how Microsoft HoloLens development will work? Microsoft says that HoloLens APIs are built into the core of Windows 10 and that all Universal apps—those built for cross-device capability–will be automatically compatible with the HoloLens AR headset. … Read the full article …

News Bits: Samsung’s Gear VR International Rollout Begins With 4 EU Territories

At CES 2015, Oculus said that the Samsung Gear VR mobile headset would begin its international rollout before the month's end. True to their word, the headset has become available for purchase in three European countries and is up for pre-order in one more. … Read the full article …

‘Through the Lens’ Photos: Microsoft HoloLens in Action

We've seen ever-incredible but never-quite-reality AR concept videos for years now. Microsoft, which just revealed their HoloLens AR headset, was brave enough to take the unit out on stage at their Windows 10 press event for a live demonstration. … Read the full article …

News Bits: Microsoft HoloLens Reveal Concept Video

Prior to actually showing the device on stage at a Windows 10 press event today, Microsoft rolled a concept video giving examples of how the company envisions the device being used. … Read the full article …

‘Microsoft HoloLens’ Revealed, an Untethered See-through AR Headset

Today at Microsoft's Windows 10 press event, the company revealed an untethered augmented reality headset called the Microsoft HoloLens to accompany 'Windows Holographic', a component of Windows 10. … Read the full article …

Convrge Cordially Invites You to a Virtual Reality Dance Party This Evening

Convrge, a VR indie-dev-duo out of Nashville, have been experimenting with VR experiences that involve social interaction in multiplayer environments. For their latest experiment, they're inviting the community at large to crash a virtual reality dance party experience that they've created. … Read the full article …

Hands-on: FOVE’s Eye-tracking VR Headset Was the Next Best at CES

FOVE, a VR headset prototype in the works by a Japan-based team, is quickly closing the experience gap between itself and the Oculus Rift. If they continue at this pace, they could catch up, and with a trick up their sleeve—eye-tracking. … Read the full article …

nDreams Lands $2.75 Million Investment for VR Game Development

nDreams, a UK based videogame development studio, today announced a $2.75 million investment from Mercia Technologies for the development of VR content. The studio has several projects in the works including Gunner, which was recently launched as a demo on Samsung's Gear VR headset. … Read the full article …

Hands-on with Pinć VR Prototype, the VR Headset Hidden in a Smartphone Case

'The best camera is the one that's always with you,' so goes the saying. The folks from Cordon, a Canadian digital agency, are hoping that the same will be true about virtual reality; that's why they're making a smartphone case that transforms into a VR headset. I recently got to check out one of their early prototypes. … Read the full article …