VR Developers Are Increasingly Prioritizing VR Arcades for Content Distribution
The virtual reality industry is poised for a transformative five years. While consumer VR equipment is still cost prohibitive for many, location-based ‘VR arcade’ businesses offer a chance for consumers to experience high-end VR equipment without a big up-front investment. And it’s catching on. Especially in China, location-based virtual reality entertainment (LBVRE) is enjoying remarkable traction, where spending on out-of-home entertainment is high. VR developers are increasingly prioritizing this avenue to monetize their content.



Augmented Reality has played a huge role at the developer conferences for Microsoft, Apple, Facebook, and Google, which is a great sign that the industry is moving towards spatially-aware computing. Microsoft is the only company to start with head-mounted AR with the HoloLens while the other three companies are starting with phone-based AR. They are using machine learning with the phone camera to do six degree-of-freedom tracking, but 

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