XR Industry News
The latest news on the XR industry. Covering AR, VR, MR, spatial computing, and the most important companies and platforms in the field.
Why Re-Create ‘Dance Dance Revolution’ for the Oculus Rift? This Developer Explains
Ever wondered if Dance Dance Revolution would work in VR? Ever wondered why anyone would even try? Well, developer Corey Drake did it and we wanted to know why and how, so we asked him.
Dance Dance Revolution from Konami was,...
4 Steps to Start Experimenting with WebVR in 10 Minutes
WebVR is not a new thing — people have been talking about using WebGL to render interactive 3D graphics in the browser for over half a decade, in various different implementations. What is new, however, is the availability of open source libraries...
‘Angry Birds Movie 2 VR’ Studio Raises $2M to Continue Development on AR/VR Games
XR Games, the studio behind couch co-op VR game The Angry Birds Movie 2 VR: Under Pressure (2019), has secured $2 million (£1.5 million) in a recent funding round, which was led by Praetura Ventures alongside existing investor ACT Capital...
Pico Reportedly Releasing Vision Pro Competitor in 2026 with Self-developed Chip
Zhenyuan Yang, Vice President of Technology at Pico parent company ByteDance, reportedly revealed plans for Pico's next XR headset, which is said to sport a self-developed display chip and 4,000 PPI microOLED display.
The News
According to Chinese news outlet Science...
McDonald’s Japan Launches Official ‘VRChat’ World, Tapping Into Japan’s Massive VTuber Trend
When you think of corporate brand engagement in VR, Meta is typically the prime suspect. In the past, they've brokered exclusive deals with Wendy's for a Horizon Worlds social experience, and KFC for its finger-lickin' weird escape room. Now, McDonald's...
Baobab Studios Raises $25 Million in New Funding Round
There isn't a studio that can claim to be 'The Pixar of VR' just yet, but many heavy hitters in traditional media and tech are taking notice of the growth potential of animated films in VR, and specifically in Baobab Studios,...
Oculus Founder Reacts to Horizon OS News: “Hopefully it isn’t too late”
Meta dropped a major announcement yesterday, saying it plans to allow select partners to build third-party headsets that will run Horizon OS (formerly Quest OS). The news is prompting significant discussion within the XR industry, including from Oculus founder...
Sony Announces 4.2 Million PlayStation VR Units Sold
Sony today revealed its latest PlayStation VR sales milestone of 4.2 million units. The company says this figure represents headsets 'sold through' to consumers, as opposed to total outstanding units that might still be in the hands of distributors....
Snapchat CEO to Keynote AWE 2025 as Company Aims to Strengthen Its Position in XR
The CEO of Snap Inc, the company behind Snapchat and the Spectacles AR glasses, will take the stage at AWE 2025 in June to highlight the company's latest developments in AR. The prominent placement on the event's schedule comes...
Apple’s Latest VR Hire is Top Researcher Doug Bowman
Apple has reportedly hired a highly respected virtual reality researchers Doug Bowman, as it continues to trail behind other major company's in the virtual reality race
Formerly a Science Professor at Virginia Tech, where he had been Director of Human-Interaction...
VR Veteran Fast Travel Games Announces Layoffs, Citing Lower Than Expected Sales in 2024
Fast Travel Games, the Stockholm-based developer and publisher behind a host of VR titles, announced they're laying off 30 employees, which the VR veteran studio says is a direct result of lower-than-expected sales in 2024.
The studio says affected include...
One of VR’s Most Veteran Studios Has Grown to 200 Employees While Continuing to Double-down on...
Having been exclusively building VR games since 2013, nDreams stands as one of the most veteran VR-exclusive game studios to date. And with more than 200 people, one of the largest too. The studio's CEO & founder, Patrick O'Luanaigh, continues...
Aashna Mago on Getting More Women into VR
Aashna Mago talks about the first Women in VR event in San Francisco that she helped organize on September 20th, 2015. There were over 200 people who attended the event that featured 13 women luminaries who are working in virtual reality,...
Roto VR Raises $3M to Broaden Market Reach of Rotating VR Chair Accessory
Roto VR, the UK-based creator behind 360-degree VR chairs, announced a new funding round of £2.4 million (~$3 million) which the company says will be used to fulfill demand of its recently launched Roto VR Explorer chair.
Led by Pembroke...
Former Codemasters CEO Joins nDreams Board of Directors as Chair
Veteran VR studio nDreams announced today that it has appointed former Codemasters CEO Frank Sagnier as the non-executive chair of its board of directors. As CEO of Codemasters—best known for its popular DiRT racing franchise—Sagnier lead the company to a...



















