XR Industry News
The latest news on the XR industry. Covering AR, VR, MR, spatial computing, and the most important companies and platforms in the field.
Comcast, Samsung, and HTC Join $6 Million Investment in VR Animation Studio ‘Baobab’
On the hunt for 'the Pixar of VR' a cast of big names have joined for a $6 million series A investment in virtual reality animation studio Baobab.
Baobab Studios today announced a series A funding round led by Comcast Ventures,...
Oculus Sample Framework Provides Valuable Guidance in VR Design
Oculus has recently released an intuitive learning tool for developers and designers looking to get into the medium. While it can be useful in wrapping your head around the do's and don'ts of VR design, Oculus maintains that the info...
Google’s Leading AR Glasses Partner XREAL Files Patent Lawsuit Against VITURE
AR glasses maker XREAL has filed a patent infringement lawsuit in the United States against affiliates of VITURE, its direct competitor.
Filed in the District Court for the Eastern District of Texas, the suit alleges that Eden Future HK Limited...
Meta Raises Quest 2 Price to Stave off Growing Costs
Meta announced today something that we haven't previously seen happen in the middle of a VR headset's lifecycle—a price increase for Quest 2. To soften the blow, the company says it will include a free copy of the headset's...
‘The Walking Dead: Onslaught’ Developers Survios Secures $16.7M Funding
Survios, the studio behind VR titles The Walking Dead: Onslaught (2020), Creed: Rise to Glory (2018), and Raw Data (2017), has secured another round of financing to the tune of $16.7 million. The news was first reported by Venture Beat.
Survios' latest...
VirZOOM Closes $5.5M Seed Funding to Develop Second Generation of VR Bike Kit
VirZOOM, makers of VR arcade exercise games and the VirZOOM Bike Controller, announced the successful closure of a $5.5 million seed funding round which the company says will help expand its commercial business worldwide with a second generation of its...
Nintendo is Reviving its Infamously Failed Virtual Boy with a Switch-compatible Accessory
Feel free to double-check the calendar... yes, it is in fact September 12th and not April 1st. Nintendo, always managing to surprise in one way or another, is reviving its infamously failed 3D gaming console, the Virtual Boy.
First released in...
VR Launchpad Deadline Extended to Wednesday – Apply Now for Your Chance to Pitch in the...
VR Launchpad, presented by SVVR and Road to VR, is the startup showcase for virtual reality companies. Applications for startups and entrepreneurs have been extended to October 7th. Apply today for an invitation to pitch before a crowd of investors...
Reality Labs Revenue Drops to Lowest Point on Record Ahead of Quest 3 Launch
Meta today announced its third quarter earnings, revealing that revenue of its Reality Labs XR division dropped to its lowest point on record, just ahead of the launch of Quest 3. All eyes are now on the holiday season...
Vision Pro’s New Personas Are a Big Improvement, But How Will They Scale to Smaller Headsets?
Apple is bringing a huge visual upgrade to its Persona avatars on Vision Pro in VisionOS 26. After seeing the new system first-hand, it's hard not to be impressed. But a major question remains—how will Apple overcome the challenge...
Varjo Raises $40M Series D Funding to Expand Cloud-based XR Platform
Varjo, maker of high-end enterprise XR headsets, this week announced it has raised a $40 million Series D investment to continue building its Varjo Reality Cloud software and deliver a "true-to-life industrial metaverse."
Varjo makes some of the highest-end enterprise...
Epic’s HoloLens 2 Demo ‘Apollo 11: Mission AR’ Showcases Impressive PC-quality Graphics
Epic Games today released a new video featuring a demo for HoloLens 2 that aims to show off just what sort of graphics can be achieved on Microsoft's latest standalone AR headset. Called Apollo 11: Mission AR, the interactive demo is...
Sony’s Enterprise MR Headset Set to Release Next Month, Priced at $4,750
We haven't heard much about Sony's SRH-S1 standalone MR headset over the past year, which the company revealed at CES 2024. Now, the enterprise-focused device has an official launch date and price.
Released in collaboration with Siemens, the soberly-named Sony SRH-S1 is set...
Meta & Plessey Announce Super Bright, High-efficiency Red MicroLED: an Important Piece in All-day AR
Meta announced in 2020 it was working with UK-based AR display maker Plessey, which was tapped to provide Meta with AR displays over the course of multiple years. Now the companies have announced they've developed what they're deeming "the...
VR’s Biggest Ad Yet Pushed ‘Meta Quest’ to a National Audience During the Super Bowl
It's hard to find a single event with a bigger audience than the Super Bowl, which has made it one of the hottest pieces of advertising real estate anywhere. Meta went big this year with a 60 second ad...



















