XR Industry News
The latest news on the XR industry. Covering AR, VR, MR, spatial computing, and the most important companies and platforms in the field.
Google & HP Partner to Productize ‘Starline’ Light-field Display for Videoconferencing
Google announced it's partnering with HP to commercialize Project Starline, the company's light-field display for immersive, headset-less video conferences.
Google says it's partnering with HP to start commercialization of Starline in 2025, which the company says will "focus on connecting...
New Meta R&D Reveals Shortcut to Ultra-wide Retina Resolution Holographic Displays in XR
Researchers from Meta Reality Labs, Princeton University, and others have published a new paper detailing a method for achieving ultra-wide field-of-view holographic displays with retina resolution. The method drastically reduces the display resolution that would otherwise be necessary to...
Audi Co-founded VR Entertainment Startup Holoride Files for Bankruptcy
Holoride, the Germany-based startup bringing XR entertainment to car passengers, has filed for bankruptcy, citing the inability to secure its latest investment round.
In a LinkedIn post, Holoride CEO & co-founder Nils Wollny reveals the company's latest investment round "appeared secure," however...
Quest 3 Has Higher Effective Resolution, But This is Why Vision Pro Still Looks Best
Take a look around the web at reviews of Vision Pro and you’ll find that practically everyone agrees: Vision Pro’s display is excellent. Words like “crisp,” “smooth,” and “4K," are commonly used when people are talking about the headset's...
VR Attraction Sandbox VR Announces Major Expansion With 25 New Locations in the Coming Years
Sandbox VR, the location-based VR attraction, announced it's opening 25 new locations as a result of a partnership with Apparel Group, the United Arab Emirates-based fashion and lifestyle company.
The partnership is described as a "massive franchise deal" with Apparel...
Major Auto Makers Are Fully Embracing XR in the Vehicle Design Process
Some major car manufacturers still design cars in clay before heading into production, and while that tradition doesn't seem to be going away just yet, companies like Ford, Volvo and Rivian say mixed reality headsets are substantially helping them to...
There’s Now More VR Than Mac Players on Steam
The PC VR population has been growing ever so steadily over the last four years. Meanwhile, the MacOS population has shrunk and been overtaken by VR.
If you were just looking at the percent of the Steam population with monthly-connected...
‘Helldivers 2’ Fan Trailer Shows How Intense It Could be in VR
Helldivers 2 (2024) doesn't have VR support yet, official or otherwise, although this new fan-made trailer shows just how immersive it could be.
Created by YouTuber 'DemoAkuroVR', the unofficial cinematic trailer reimagines the squad-based shooter action in a modded version of Blade...
Meta’s Head of AR Hardware Teases Next-gen Transparent AR Glasses with Wide Field-of-view
Meta is full steam ahead on its mixed reality platform, however Head of AR Glasses hardware Caitlin Kalinowski says in a new interview with Android Central that its first augmented reality glasses will offer a real "wow" moment to users...
Quest Developers React to Meta Horizon OS & Partner Headset News
Meta's big announcement this week—that it will allow select partners to build third-party headsets based on Horizon OS—will be felt for years to come. And for developers who get a large chunk of their business from the Quest platform,...
Pimax Says ‘VR Station’ PC VR Console is Still in Development
Two and a half years ago, Pimax announced VR Station, a compact, console-like computer for running PC VR content that would be wirelessly streamed to its Reality "12K" and Crystal headsets. And while the "12K" still hasn't shipped (and...
Analyst: Vision Pro Demand Fell “sharply beyond expectations,” Leading Apple to Reduce Shipments for International Debut
Independent tech analyst Ming-Chi Kuo maintains Apple may be reducing Vision Pro shipments for its international debut by a wide margin due to demand falling "sharply beyond expectations" in the US market.
Kuo, a respected figure in supply chain leaks and analysis,...
Oculus Founder Reacts to Horizon OS News: “Hopefully it isn’t too late”
Meta dropped a major announcement yesterday, saying it plans to allow select partners to build third-party headsets that will run Horizon OS (formerly Quest OS). The news is prompting significant discussion within the XR industry, including from Oculus founder...
Meta Affirms it Will Continue Making Quest Headsets Even as it Offers OS to (select) Third...
Meta says that even though third-parties will be making headsets with Quest OS (now called Horizon OS) the company will continue to develop its line of Quest headsets.
Meta made a huge announcement today, saying that the Quest operating system,...
Meta Plans to Blur Barriers Between App Lab and Horizon Store, Court Android App Developers
As part of Meta's huge announcement today, the company says its rebranding the Quest Store to the Meta Horizon Store. In doing so, the company plans to make it easier for developers to get their content onto the platform.
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