XR Industry News

The latest news on the XR industry. Covering AR, VR, MR, spatial computing, and the most important companies and platforms in the field.

XR Industry News

The latest news on the XR industry. Covering AR, VR, MR, spatial computing, and the most important companies and platforms in the field.

NGCodec Closes $8M Series A Investment, Aiming to Make Low Latency Cloud-based VR a Reality

NGCodec, a cloud video processing company creating low latency codecs for video and interactive VR, announced the closure of an $8 million Series A funding round, bringing their total funds to $15.9 million. Investors in the most recent funding round...

Go Touch VR Raises $1 Million for Haptic VR Tech, Shows off DK1 Design

Go Touch VR, which is developing a simple haptic device that's surprisingly effective, has raised €837,000 (approx. $1 million) in venture capital for ongoing development. The company has offered a look at the latest version of the VRTouch DK1 dev...

Pimax Completes $15M Series A Funding Round

Pimax, the Shanghai-based VR headset manufacturer known for their upcoming wide field of view headset Pimax '8K', have raised nearly $15 million in their first post-Kickstarter investment round. According to China-based tech publication YiVian, Pimax announced on December 19th that...
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Update: ZED Mini Turns Rift and Vive into an AR Headset From the Future

Stereo camera company Stereolabs has launched pre-orders for the ZED Mini, a smaller version of their stereo depth-mapping camera which fits on a mount made to attach to VR headsets like the Rift and Vive. When attached, the camera...

Apple Positions New iMac Pro for VR Development, Available Starting Thursday

Back at WWDC 2017 Apple finally embraced VR, announcing that it had been working with Valve to bring SteamVR and the HTC Vive to MacOS, along with a number of other announcements about how the company would support VR...

New Report from ILMxLab & Disability Visibility Project Shares Insights on VR Accessibility Design

The Disability Visibility Project recently published a report that highlights the accessibility issues relating to VR users with disabilities. This follows a survey created by Disability Visibility Project founder Alice Wong in partnership with Lucasfilm’s ILMxLab, which covered user...

Varjo Secures $6.7M Investment, First Batch of “Human Eye-Resolution” VR Prototypes Shipping to Partners Soon

At Slush 2017, Helsinki-based Varjo Technologies today announced an additional investment of $6.7 million from the Finnish business development group Tekes to continue development on their "human eye-resolution" display for VR headsets. The company also announced they'll be shipping their first Alpha Prototype...

HTC Invests in 26 More AR/VR Startups in Vive X Accelerator

HTC today announced its third batch of AR/VR startups backed by the company's Vive X accelerator program. A total of 26 new companies from across the world have been selected to participate in the program with the goal of "building...

Williams-Sonoma Acquires Outward for $112 Million to Expand 3D, AR, and VR Retail Visualization

Williams-Sonoma Inc has announced that an agreement has been reached to acquire Outward Inc for an all cash consideration of $112 million. Williams-Sonoma Inc is a US-based high-end retailer of home furnishings and kitchenware, associated with stores such as Williams...

PSVR Black Friday Sales Reportedly Exceed Prior 18 Weeks in UK, “On Par” With Launch

Following the Black Friday shopping period, analysts report strong sales for the PlayStation VR headset in the UK, possibly furthering Sony's install base lead among tethered VR headsets. In a summary of Black Friday videogame and hardware sales analyses, UK-based...

Magic Leap Could Call its First AR Headset ‘Magic Leap One’

Magic Leap, the secretive augmented reality startup, might be calling its first device 'Magic Leap One', as suggested by a recent trademark filing. The name was filed with the US Patent and Trademark Office on November 6, 2017 alongside something...

‘Pokémon Go’ Studio Niantic Completes $200M Funding Round

Niantic, the developer behind Pokémon Go and the upcoming Harry Potter AR game, announced they've taken on $200 million in their Series B investment round. As reported by Tech Crunch, the Series B investment round was lead by Spark Capital in participation with Founders...

Oculus Creates Guide to Help VR Devs Make Highly Optimized Games

Oculus recently published a new guide on how to optimize VR experiences along with some of the common pitfalls for devs to watch out for when tracking down and solving VR performance issues. VR developers are obsessed with keeping their...

Report: Apple Acquired VR Headset Startup Vrvana for $30 Million

Citing sources close to the deal, TechCrunch reports that VR headset maker Vrvana has been acquired by Apple for $30 million. Vrvana is a little known VR headset maker that's been on the scene since 2014. The company was building...

Pixvana Raises $14M Series A Investment for Cloud-based VR Video Platform

Pixvana, a Seattle-based startup creating a cloud-based processing and delivery platform for VR video, today announced a $14 million Series A funding round led by Vulcan Capital with participation from Raine Ventures, Microsoft Ventures, Cisco Investments and Hearst Ventures,...
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