Brand ambassador and referral programs are everywhere, aiming to drive engagement and sales through influencers and loyal fans alike. But last week, Pimax crossed a line, the company publicly admitted. It was discovered the PC VR headset company was secretly aiming to launch a program that offered rewards for verifiably positive forum posts—an ostensible attempt at astroturfing that quickly unraveled.
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COLD VR (2025) developer ALLWARE and publisher Perp Games announced their Superhot-inspired shooter is getting a host of updates next month in a new COLD VR: SUB-ZERO Edition.
Meta announced it’s now running a test in Quest’s latest Horizon OS release (v77) that overhauls the platform’s dock-based UI for a new launcher overlay. Additionally, Meta says some users will also see 3D Instagram photos in their feed on Quest too, which is neat.
Valve founder Gabe Newell’s neural chip company Starfish Neuroscience announced it’s developing a custom chip designed for next-generation, minimally invasive brain-computer interfaces—and it may be coming sooner than you think.
Google has released its second Developer Preview of the Android XR software development kit (SDK) following its initial release late last year, introducing new features and improvements including wider support for immersive video, better adaptive UI layouts, hand-tracking in ARCore for Jetpack, and more.
When it launches later this year, Android XR is coming first to Samsung’s mixed reality headset, Project Moohan. Now, Google has tapped AR glasses creator XREAL to be the second with its newly unveiled Project Aura.
