XR Industry News
The latest news on the XR industry. Covering AR, VR, MR, spatial computing, and the most important companies and platforms in the field.
HTC Cuts Vive XR Elite Price in More Regions Ahead of New Headset Reveal
HTC has reduced the price of Vive XR Elite, its flagship standalone headset, cutting it from $1,100 to $900.
Update (August 12th, 2024): In addition to permanently cutting the price of Vive XR Elite in the US, HTC has announced...
PSVR 2 Discount More Than Doubled Usual Sales Volume, But Quest Still Leads
PSVR 2 got its first big sale the other week which resulted in a large lift in sales volume for the headset in the US.
At $550 MSRP, PSVR 2 is actually more expensive than the PS5 console that powers...
Meta VR Studio Behind ‘Lone Echo’ Shuttered After No New Game Release in Nearly Three Years
Meta's first-party VR studio Ready at Dawn—the developers of Lone Echo and more—is reportedly being shuttered. This comes after the studio was acquired back in 2020 and has only released one game since.
Ready at Dawn is the studio behind one of...
Pico to Unveil New XR Product on August 20th in Special Event
Pico Interactive today announced it's getting ready to reveal "a new product" this month, promising to boost your "MR/VR experience to the next level."
The device is slated to get its big reveal on August 20th. An image obtained by...
Microsoft Reportedly Orders Samsung Micro OLEDs to Restart XR Hardware Ambitions
According to a report from Korean tech outlet The Elec, Microsoft has contracted Samsung to supply micro OLED display panels for what is described as "next-generation mixed reality devices."
Citing industry sources, the report maintains the order could reach into...
Mixed Reality Gaming Studio MixRift Secures $1.6M Funding to Make the ‘Angry Birds’ of MR
MixRift, a mixed reality game studio, today announced it's secured a $1.6 million pre-seed investment round, something the team says will be used to develop more MR games.
The funding round was led by Outsized Ventures, Underline Ventures, and SOSV....
VR Veteran Studio nDreams to Reveal “what’s next” at VR Games Showcase Next Week
One of VR's most senior studios nDreams announced they're getting ready to announce "what's next" at the VR Games Showcase next week.
Coming August 15th and presented by industry veteran Jamie Feltham, the inaugural VR Games Showcase will cover titles targeting...
VR Port Studio Joins Andreessen Horowitz Accelerator, Earning Investment and Validation
Flat2VR Studios has been accepted into the SPEEDRUN accelerator, not only giving the studio a financial boost on its mission to bring VR support to non-VR games, but a good measure of validation too.
Hosted by A16Z Games, a games-focused...
Omni One VR Treadmill Shares Launch Lineup of 51 VR Games, Shipping Expected in September
Virtuix's latest VR treadmill, Omni One, is finally set to launch next month. The company has updated its launch roster of VR games that will natively support the treadmill, now including Sniper Elite VR.
Virtuix is pitching Omni One as an all-in-one...
Microsoft and Sony Join Other Industry Giants in Support of OpenUSD Standard
Last year, Pixar, Adobe, Apple, Autodesk, and NVIDIA announced the Alliance for OpenUSD, an organization to advance and proliferate the USD file format as the future standard for creating and distributing 3D content. The standard, which is a framework...
HTC Appears to be Teasing Its Next Vive Focus Headset
HTC released a new video promising something "coming soon," teasing what promises to be the next XR headset from the company.
The video is largely a sizzle reel of its recent standalone headsets, Vive XR Elite (2023) and Vive Focus...
Quest 3 is Getting AI Vision Features While Apple Intelligence on Vision Pro Still Isn’t Confirmed
Meta today announced plans to update Quest 3 with AI vision features similar to what's on the company's latest Meta Ray-Ban glasses. Meanwhile, Apple still hasn't confirmed if Apple Intelligence features will hit Vision Pro at the same time...
Magic Leap Lays Off Sales & Marketing Amid Report of “last ditch” Pivot to License AR...
Storied AR headset unicorn Magic Leap has laid off its entire sales and marketing departments, making for around 75 jobs cut from its rolls.
Initially the focus of a Bloomberg report, Magic Leap has now confirmed the layoff round, stating the move...
Quest Sleeper Hit ‘Yeeps’ Reveals Player Population, Talks Past & Future of the Studio
Yeeps: Hide and Seek is an App Lab sleeper hit that the developers say reached 360,000 monthly-active users, even before its debut on the main Quest store this week. Speaking to Road to VR, the studio shares the impetus of...
Meta Reportedly Targeting Quest 4 Launch in 2026, Vision Pro Competitor in 2027
According to a report from The Information, Meta plans to release its next flagship consumer headset, Quest 4, in 2026. Meanwhile, a Vision Pro competitor—likely Quest Pro 2—is reportedly planned for 2027.
According to The Information's Wayne Ma and Kalley Huang, Meta is...




















