XR Industry News

The latest news on the XR industry. Covering AR, VR, MR, spatial computing, and the most important companies and platforms in the field.

XR Industry News

The latest news on the XR industry. Covering AR, VR, MR, spatial computing, and the most important companies and platforms in the field.

‘Half-Life: Alyx’ is Now Five Years Old. What’s Next for Valve in VR?

Five years after Half-Life: Alyx reshaped expectations for VR gaming, Valve remains a quiet yet critical force in the industry. Despite little fanfare, the company has continued to shape the VR landscape through steady updates to SteamVR, integration with...

LG Closes XR Product Division, Shifts Focus to R&D

LG was previously tapped to partner with Meta to advance its XR efforts, however after high-level talks fell through, LG has now confirmed it's closed its XR product division, instead focusing on long-term research and development. According to South Korean...

McDonald’s Japan Launches Official ‘VRChat’ World, Tapping Into Japan’s Massive VTuber Trend

When you think of corporate brand engagement in VR, Meta is typically the prime suspect. In the past, they've brokered exclusive deals with Wendy's for a Horizon Worlds social experience, and KFC for its finger-lickin' weird escape room. Now, McDonald's...

Despite Years of Reports to the Contrary, PC VR Just Won’t Die—In fact, It’s Growing

The XR landscape has changed significantly over the last five years with the flourishing of standalone headsets and new entrants like Apple and (soon) Google. Despite all of that, the PC VR platform has continued a slow but steady...

Google Reportedly Set to Acquire Eye-tracking Startup to Bolster Android XR Hardware Efforts

Google is reportedly set to acquire Canada-based eye-tracking startup AdHawk Microsystems Inc., something that would strengthen the company's ongoing foray into XR headsets and glasses. As reported by Bloomberg's Mark Gurman, Google is allegedly acquiring AdHawk for $115 million, according to...

‘Pokémon Go’ Maker Niantic Sells Off Gaming Division, Doubling Down on Geospatial AI & AR Tech

Niantic, the company behind hit mobile game Pokémon Go (2016), announced the sale of its gaming division to Scopely for $3.85 billion, confirming a previous Bloomberg report. Furthermore, the company now says it's focusing on advancing its AI-powered geospatial technology and...

AWE Expands Focus to Welcome XR Game Developers & Publishers to Major Industry Event

AWE USA 2025 has announced a new Gaming Hub program that expands the event's focus and programming to include XR game development and publishing. As far as industry events go, AWE USA has become our must-attend XR event of the...
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VR Games Showcase Starts at 12PM ET with 30+ Mins of VR Game Trailers & Updates...

The next show from friends at VR Games Showcase is here, with more than 30 minutes of trailers and info on upcoming VR games and updates for Quest, PSVR 2, and PC VR. Catch the action right here at...

Pimax Shares Development Updates on Dream Air and Crystal Super Headsets

Pimax has two PC VR headsets in development: the ultralight Dream Air and the wide field-of-view Crystal Super. The company recently offered an update on the development progress of both headsets, including an update on the shipping timeline of...

Early Versions of Meta’s Orion AR Glasses Envisioned a Neck-worn Compute Unit

Meta revealed its Orion prototype last year to show the progress it has made toward compact AR glasses. Today the company talked more about the prototyping process, especially regarding the 'compute puck' that offloads much of the heavy processing...

Online Dating Company Announces $20M Annual Fund to Accelerate “virtual intimacy” Startups

Social Discovery Group, the company behind Dating.com and DateMyAge.com, announced it's launched a venture studio that aims to "transform virtual intimacy into the new normal" by backing early-stage startups in AI-powered communication, XR advancements, and social discovery platforms. Called SDG...

Play for Dream Expects to Adopt Android XR for Standalone OS and Bring New Focus to...

China-based Play for Dream, the company building a Vision Pro-like standalone MR headset, says it expects to adopt Android XR as its standalone operating system. The Play for Dream MR headset has been called a "Vision Pro knock-off," given its...

Meta Reveals Next Generation Aria Glasses for Research and Experimentation

Meta today revealed its next-gen glasses, Aria Gen 2, which the company intends to release to third-party researchers working on machine perception systems, AI and robotics. The company revealed its first iteration of Project Aria back in 2020, showing off a...

MIT Reality Hack Has Become a Focal Point for US East Coast XR Devs & Entrepreneurs

While the XR industry's major hubs are concentrated on the West Coast of the US, the MIT Reality Hack hackathon has become a focal point for XR developers and entrepreneurs on the East Coast of the US. Now in its...

HTC Launches Browser-based 3D & VR Platform ‘VIVERSE Worlds’, Aims to Be ‘YouTube of 3D Content’

HTC today launched VIVERSE Worlds, a 3D content platform that can be embedded on "any website for any device," positioning it as a lighter, more flexible way of hosting and browsing 3D content across the web. Unlike HTC's existing Viverse metaverse platform—or...
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