XR Industry News

The latest news on the XR industry. Covering AR, VR, MR, spatial computing, and the most important companies and platforms in the field.

XR Industry News

The latest news on the XR industry. Covering AR, VR, MR, spatial computing, and the most important companies and platforms in the field.

‘Stranger Things’ Multiplayer VR Experience is Coming to Sandbox VR Destinations Later This Year

Sandbox VR, the location-based VR destination, is working with Netflix to create a multiplayer VR experience based on the hit TV show Stranger Things. Coinciding with the fifth and final season of the show, the upcoming VR experience Stranger Things:...

Vision Pro Will Allow ‘Optional’ and ‘Required’ Designations for Apps Using Motion Controllers

One of the biggest pieces of Vision Pro news from today's WWDC is that the headset will be getting support for PSVR 2 motion controllers and a Logitech motion stylus with the release of visionOS 26. Now we're learning...

Apple Reveals Major Vision Pro Updates Coming in VisionOS 26, Developer Beta Available Starting Today

VisionOS 26 is Apple's next major update to Vision Pro. Expected to be released to the public later this year, Apple says developers will be able to start testing the new version starting today. The update adds some major...

Vision Pro is Getting a Major Visual Upgrade to Its ‘Persona’ Avatars

Apple 'Personas' on Vision Pro are already the most likelife real-time avatars you can find on any headset today, but in the next version of visionOS, they're taking another step forward. Apple today announced that its Persona avatars for Vision...

AWE 2025 Preview: 4 Companies Building XR’s Future

AWE USA 2025, one of the XR industry's largest annual conferences, kicks off next week. We got a preview of what four interesting companies attending the event will be showing. As far as industry events go, AWE USA has become our...

Etsy Co-founder is Reportedly Building a Wild Magnifying Glass-like XR Device

Robert Kalin, co-founder and former CEO of online marketplace Etsy, is reportedly building a hand-held, magnifying glass-like XR device. As discovered by Low Pass, Kalin's new startup Dopple Works is developing a mixed reality device reportedly called 'Loop'. An application for the...

A Look Inside Meta’s ‘Aria’ Research Glasses Shows What Tech Could Come to Future AR Glasses

Earlier this year, Meta unveiled Aria Gen 2, the next iteration of its research glasses. At the time, Meta was pretty sparse with details, however now the company is gearing up to release the device to third-party researchers sometime next year,...

VR is Fundamental to Our Augmented Future, Says One of the Industry’s Most Successful VR Studios

Big tech players like Meta and Apple see the ultimate destiny of XR as a replacement for the smartphone. One of VR's leading studios makes the case that there's much to be lost in the transition to that future...

Meta Reportedly Set to Expand Retail Locations as Smart Glasses Competition Heats Up

Meta has been flirting with retail for years now, however a Business Insider report maintains the company is finally looking to expand its retail footprint beyond its first and only brick-and-mortar location. Citing an internal communication, the report maintains Meta is looking...

Meta Partners with Ousted Oculus Founder’s Company to Build “the world’s best AR and VR systems...

In a twist that promises to make the inevitable Palmer Luckey documentary even more dramatic, Palmer Luckey's military tech company Anduril has now officially partnered with Meta to build "the world's best AR and VR systems for the US...

Pimax Apologizes After Secret Social Media Incentive Program Sparks Astroturfing Concerns

Brand ambassador and referral programs are everywhere, aiming to drive engagement and sales through influencers and loyal fans alike. But last week, Pimax crossed a line, the company publicly admitted. It was discovered the PC VR headset company was...

New Tobii Partnership Paves the Way for Next-gen Eye-tracking Tech in XR Headsets

Eye-tracking company Tobii announced it's partnering with Prophesee to develop its next-generation of eye-tracking for AR/VR headsets and smart glasses, which will be based on Prophesee's unique event-based vision system. In short, Prophesee makes specialized cameras and sensors that work...

Google Releases Updated Preview of Android XR Development Tools

Google has released its second Developer Preview of the Android XR software development kit (SDK) following its initial release late last year, introducing new features and improvements including wider support for immersive video, better adaptive UI layouts, hand-tracking in...

Google Partners with Prominent Eyewear Makers for Upcoming Android XR Smartglasses

Google today announced that it is working with eyewear makers Warby Parker and Gentle Monster to bring the first Android XR smartglasses to market. The move mirrors Meta's early partnership with EssilorLuxottica, the dominant eyewear maker that's behind Meta's Ray-Ban...

Project Starline Immersive Videoconferencing Now Branded Google Beam, Heading to Market with HP

Today at its annual I/O developer conference, Google affirmed plans to bring its Project Starline immersive videoconferencing platform to market with HP. While this partnership was confirmed last year, the product is now officially called Google Beam, with more...
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